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From 1 October
2004, the import and distribution network in the Middle East (Oman, Qatar, Saudi
Arabia, Bahrain, Egypt and Kuwait) will pass under the direct control of the
Ferrari Maserati Group. Until now, the business has been managed by Maranello
Concessionaries Ltd.
The change in business arrangements in the Middle East area is based on the
considerable growth potential of this market.
This is particularly true for Maserati with the opportunities presented by the
new Quattroporte. The region has traditionally been important for Ferrari, and
the Group looks forward to even closer links with customers.
This operation
follows the recent opening of the West Europe base that oversees France, the
Benelux and the Iberian peninsular, and that of the United Kingdom.
Together with the well established businesses in North America, Germany and
Switzerland, the Ferrari Maserati Group has direct control of the countries
where over 80% of its clients are based.
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The super-luxury
Maserati Quattroporte saloon in particular is expected to be presented
with strong sales opportunities in the Middle East over the next few
years |
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