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The
Lancia Musa, is an upmarket take on the Fiat Idea
'mini MPV' theme: stylish, luxurious & with a high
specification level, it presents a fresh challenge
in this segment & can justifiably claim to be a
strong alternative to cars such as the Mercedes-Benz
A-Class |
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The Granturismo Stilnovo
concept, first shown at Barcelona in 2002, is a great
example of the ability of Lancia's design department. It is
elegant and futuristic, but with a deft sporting touch – a
beautifully-done recreation of the Beta HPE concept.
In harnessing those three elements of elegance, innovation
and sportiness and bringing them together, the Stilnovo sums
up the essence of Lancia better than words ever can. It's
possible for Lancia's team to do far worse than study this
car for inspiration when the time comes to pen the next
generation of Lancias. And it is not alone.
When talk among marque devotees turns to the present day,
one subject is overpowering: the new Fulvia. No words can
have been written in exaggeration about the design of this
car.
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The Nea,
a concept car built by Lancia in 2000 as a
technology showcase, offers strong ideas into their
vision for the next generation Delta |
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It may simply have been intended, at first, as a styling
exercise, never intended for the road, but it has become a
symbol for far more. It has become a totem for Lancisti, a
reminder that their marque of choice still has some of the
best design talent in the world at its disposal.
Not only that, it is a perfect representation of everything
Lancia stands for in this day and age. As a piece of design,
it is, quite simply, stunning. As a symbol, its scope
extends far beyond that. One of the defining
characteristics of any Lancia is outward beauty and few
would deny this is something the Fulvia has in spades.
Also like a true Lancia, the beauty is not simply
skin-deep. Those who have been lucky enough to drive the
concept report great things of the experience, with a return
to the basics. No driver aids, no wasteful extravagances,
just a lightweight body housing a 140bhp engine.
In order to really feel what
is going on while you are driving, it is said, you must be
at one with the car, without the anaesthetised feel present
in so many cars these days. The Fulvia delivers on that
promise. |
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The new Fulvia, like its
namesake, might not be outrageously fast, but it has enough
power for a balanced package - perhaps the most fundamental
hallmark of every great Lancia which has gone before.
If you were asked to use one word to summarise the marque
throughout time, it would surely be the B-word - the way
every facet of the car works in harmony, no one
characteristic overpowering the other, but equally, each
aspect being strong enough to be prominent and obvious to
the driver.
And it is perhaps in this aspect where many of the most
pointed criticisms of the marque are aimed today.
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The Ypsilon offers an upmarket, stylish alternative in the
supermini sector, quite different to anything else available
on the market, and the recent launch of the 'Bi-colore' in
Paris highlights a 'niche within a niche' which Lancia are
well placed to exploit. |
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If something is missing from the current range, it is
perhaps the lack of any devoted sporting models to the
cause. Lancia have traditionally concentrated on elegant
luxury, but being Italian, there has always been a sporting
aspect too, which is central to their appeal.
Lancias are not Mercedes or Audis - for the cognescenti,
their appeal is in offering a balance between luxury, style
and, crucially, driving pleasure.
But the Ypsilon shown at the Brussels Motor Show earlier tis
year, which displayed a subtle bodykit, provided a hint of
hope that there are rumblings from within Lancia that they
are willing to heed the call. Surely some tuned HF versions,
perhaps beginning with a Ypsilon HF and progressing through
the new Delta and Lybra too, would be a highly effective
reminder to Lancisti that their marque has definitively
found the 'spirit' again, that it once again is capable of
providing the prized achievement of 'balance'?
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A long &
illustrious history: The firm started life 98 years
ago when Vincenzo Lancia, who was just 25 years old
at the time, & a colleague Claudio Fogolin, set up a
factory in Turin to produce cars |
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