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Alfa Romeo and
Kroymans Corporation, an international, import, marketing
sale and distribution company, announced today they have
reached an agreement on the representation of Alfa Romeo
motorcars on the Dutch market.
After careful preparation in close collaboration with Fiat
Auto Nederland, the present distributor of Alfa Romeo in
Holland, Kroymans will take over as importer of the
world-renowned Italian brand from June 1st, 2005. Alfa Romeo
Nederland B.V. will be based in Houten, in a prominent
location adjacent to the A27 motorway.
“We are delighted to be in a position, as a new strategic
partner, to support an exceptional brand advance its market
position in the Dutch market,” Ton van Soest, CEO of
Kroymans Corporation said.
“The emotive power of the Alfa Romeo marque name provides a
strong foundation on which we can build successfully in the
years ahead," he added, anticipating a bright future for the
new venture.
“We are happy to team up with Kroymans Corporation and this
initiative must be seen within the framework of the further
enhancing and strengthening of Alfa Romeo premium brand’s
presence in the European markets,” Karl-Heinz Kalbfell,
Chief Operating Officer of Alfa Romeo said.
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Multi-franchise car
importer, Kroymans Corporation held the Dutch
Ferrari import rights up until 1st October 2004,
when the were transferred to Ferrari-Maserati
Western Europe |
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Alfa Romeo and
Kroymans Corporation announce they have reached an agreement
on the representation of Alfa Romeo |
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Kroymans Corporation is active in the automotive market as
the importer of Cadillac, Chevrolet, Corvette for Europe,
Saab, Ferrari, Jaguar, Aston Martin and Kia for the
Netherlands, and Hummer and SsangYong for the Benelux and
Germany.
Cadillac represents the latest (2003) addition to their
European business portfolio. Cadillac Europe has been in
charge of imports and distribution in all EU member states
as well as Switzerland and Norway since 1 October 2003. The
main challenge being tackled is the repositioning of the
Cadillac brand in Europe.
In order to create significant brand
awareness for Cadillac in the European market, Kroymans
Corporation came up with the ‘Cadillac Experience Centre’
concept. Under this format, some 25 ‘super dealerships’ will
operate in key metropolitan areas throughout Europe. The
first Cadillac Experience Centres opened their doors last
year.
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