21.10.2005 Ferrari and Maserati have a new home in Sydney with the opening of Italia Motori, the first stage of a development that will provide Sydney owners with customer facilities of a truly world-class status

Two of the world's legendary car marques, Ferrari and Maserati, have a new home in Sydney with the opening of Italia Motori, the first stage in a multi-million dollar development that will provide Sydney's Ferrari and Maserati owners with customer facilities of a truly world-class status.

Italia Motori's William Street showroom provides 550 square metres of display space for new Ferrari and Maserati cars, while on the other side of William Street, the former showroom of Modena Motors has been redeveloped into Sydney's premier facility for pre-owned Ferrari and Maserati cars. These fully equipped showrooms are complimented by the Italia Motori service centre in Whiting Street, Artarmon. This has been enlarged to offer 1400 square metres of workshop space, complimented by a 700 square metres secure car storage area. The workshop now has ten hoists with a further four workshop bays. In addition to all latest tools and equipment, Italia Motori has the only technicians in Sydney who are fully factory trained, including technician training in Italy once a year.
 

Italia Motori
Italia Motori

Two of the world's legendary car marques, Ferrari and Maserati, have a new home in Sydney with the opening of Italia Motori, the first stage in a multi-million dollar development that will provide Sydney's Ferrari and Maserati owners with customer facilities of a truly world-class status

Italia Motori

Italia Motori's William Street showroom provides 550 square metres of display space for new Ferrari and Maserati cars, while on the other side of William Street, the former showroom of Modena Motors has been redeveloped into Sydney's premier facility for pre-owned Ferrari and Maserati


"With 20 years of experience with Maserati we offer a unique level of passion and dedication," explains Tony Graziani, Dealer Principal at Italia Motori. "Our aim now is not just provide the same level of support for Ferrari owners, but to take quality of our business for both marques to a point where we can be benchmarked against any Ferrari or Maserati dealership in the world."

With this target in mind, it is, therefore no surprise that impressive though the new Italia Motori facilities in East Sydney and Artarmon are, they are just the beginning for a complete regeneration of facilities for Ferrari and Maserati owners in New South Wales. Work has already commenced on an all-new facility to the south of the Sydney CBD which will ultimately replace the sales centre in William Street and provide a complimentary service centre for the existing North Shore facility.

"Ferrari and Maserati produce what are undoubtedly the best cars in the world," explains Mr Graziani. "Our role is to provide at every level customer service that matches the qualities of the cars, reflects their unique heritage and which meets every demand and requirement of their owners. The opening of these new facilities isn't the completion of the project, it is just the start!"
 

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Report & Photos: Ateco Automotive / © 2005 Interfuture Media/Italiaspeed