Alcoa announced
today that it has awarded Shigenori Maeda, a design student
from the College for Creative Studies of Detroit, a special
design prize for Excellence in Design for Aluminum, for his
model "612 Lafayette" Ferrari. Maeda designed the Ferrari
for the "Ferrari: New Concepts of the Myth" design
competition, an international project organized by Ferrari
in cooperation with Pininfarina. Maeda will receive an
aluminum reproduction of his model.
Alcoa, who
manufactures aluminum spaceframes for Ferrari's F430 and 612
Scaglietti sports cars, supported the competition, which
included students from four of the world's most prestigious
design schools. In addition to the College for Creative
Studies, winning design concepts were submitted by students
from the Coventry University - School of Art and Design in
England, the Istituto Europeo di Design in Torino, Italy,
and the Tokyo Communication Arts College in Japan. "The purpose of
the competition was to challenge some of the best young
minds on the planet to creatively consider what future
generations of aluminum-intensive Ferraris might become,"
according to Misha Riveros-Jacobson, president of Alcoa
Advanced Transportation Systems, the business that supplies
Ferrari.
Ferrari and
Alcoa have recently announced the formation of a long-term
strategic partnership focused on creating advanced aluminum
spaceframe technology for future generations of Ferrari
vehicles. Three successful
generations of spaceframes for the 360 Modena, the 612
Scaglietti and the F430 have proven that the Ferrari-Alcoa
partnership is capable of innovation as well as the
implementation of new technologies on production lines in
Modena.
|
|
|
|
|
|
The relationship with Alcoa is already a
case-history and it will be the model for future
relationships with other Ferrari suppliers.
Alcoa is the
world's leading producer and manager of primary aluminum,
fabricated aluminum and alumina facilities, and is active in
all major aspects of the industry. Alcoa serves the
aerospace, automotive, packaging, building and construction,
commercial transportation and industrial markets, bringing
design, engineering, production and other capabilities of
Alcoa's businesses to customers. In addition to aluminum
products and components, Alcoa also markets consumer brands
including Reynolds Wrap(R) foils and plastic wraps, Alcoa(R)
wheels, and Baco(R) household wraps. Among its other
businesses are vinyl siding, closures, fastening systems,
precision castings, and electrical distribution systems for
cars and trucks. The company has 131,000 employees in 43
countries and has been named one of the top three most
sustainable corporations in the world at the World Economic
Forum in Davos, Switzerland.
|
|
|