As Fiat's 'stealth' advertising campaign for the new Punto gets into full swing, the recently unveiled logo - shown flashing repeatedly across the screen at the dedicated microsite www.fiatpunto.com - can be briefly seen in a new TV advert for Italian mobile phone operator, TIM.

At the tail end of a new TV advert for TIM an original - and very pristine - Fiat 500 - moves into view, and clearly visible on each of the side quarter windows is the new Fiat Punto logo, a person in the shape of a letter 'P'. The camera angle moves inside the car and both logos flash across the screen as the car speeds of.

The new TV advertisement presented by TIM (Telecom Mobile Italia) for their new 'TIM Turbo' 3G mobile phone range, features Brazilian 'Supermodel' Adriana Lima. Born in 1981 Lima shot to global fame five years ago with appearances in Vogue, I-D, Marie Claire, and other prestigious magazines, the Victoria's Secret Fashion Shows and Catalogues, the 2005 Pirelli calendar, and print adverts and TV commercials for Maybeline cosmetics, before she became the TV face of Italian mobile phone operator TIM, last autumn.