New Holland, a Fiat Group company and a world dealer in agricultural and construction machinery industry, and Marchesi Antinori have agreed to start a collaborative agreement in the supply of grape harvesters and the implementation of innovative solutions in the viticulture industry. New Holland has already provided some VL 660 grape harvesters, delivered to Azienda Tormaresca in Apulia and to Azienda Tignanello in Tuscany. The VL grape- harvesters has received several awards both in Italy and abroad, for the innovative features in its harvesting head. With over 11,000 grape harvesters all over the world, New Holland is the undisputed leader in this market segment: a product designed to work while wholly respecting the quality of the vine, the grape and the wine integrity.

For twenty six generations, since the 1300's, Marchesi Antinori has marked the winegrowing/wine producing history. Wine production and marketing has always been the primary activity of Antinori family, to let the world know the high quality Tuscany wines.
 

The collaboration between New Holland and Marchesi Antinori has been signed by Eduardo Teodorani Fabbri, senior corporate vice president of CNH, the Fiat Group sub-holding, operating worldwide under the New Holland and Case trademark, and by Marquis Piero Antinori. New Holland is a CNH brand. CNH is the power behind leading agricultural and construction equipment brands of the Case and New Holland brand families. Supported by 11,400 dealers in approximately 160 countries, CNH brings together the knowledge and heritage of its brands with the strength and resources of its worldwide commercial, industrial, product support and finance organizations.