The
remarkable pace of change and growth within the
Australian Ferrari and Maserati dealer group continued
at the weekend (19th May 2006) with the opening in
Brisbane of the third all-new Ferrari and Maserati
dealership following the appointment of new national
distributors, European Automotive Imports, in October
last year.
“When we
took over the distributorship of Ferrari and Maserati in
Australia and New Zealand last year, we pledged a rapid
and radical upgrade of Ferrari and Maserati
representation in Australia and New Zealand,” Kevin
Wall, General Manager for Ferrari in Australia and New
Zealand told more than 600 guests who attended the
official opening. “We have already seen new dealerships
in Melbourne and Sydney and now Greg Willims and his
team have taken Ferrari and Maserati representation to a
new standard, one that can stand proudly alongside any
facility for Italy’s two most famous car companies in
the world.”
The
multi-million dollar dealership features a two level
showroom facility, above a large covered parking area
and dedicated service centre. Ferrari and Maserati have
their own reception area and lobby, with a lifts and
stairs leading to the large second floor showroom.
Euromarque is situated in the Brisbane suburb of
Fortitude Valley, the heart of the premium retail area
of the Queensland state capital, with not just every
premium car brand situated in the area, but also a
growing number of premium shops, galleries and up-market
housing developments, all a few minutes from the
Brisbane CBD. This site also provides easy access to the
quickest roads to the Gold Coast, the most important car
market in Australia outside the state capitals and, in
particular, for premium and prestige car brands.
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“Strong, high quality representation in Brisbane is
essential for Maserati’s growth in Australia,” says Edward
Butler, General Manager for Maserati in Australia and New
Zealand. “The car market and, in particular at the prestige
and premium end, shows sustained growth at levels not seen
elsewhere in Australia and the strong and dynamic economy in
Queensland also means that this is a stable and long term
growth in demand. Greg Willims has provided a
dealership that clearly says that Maserati has customer
service and support commensurate with the qualities and
abilities of our vehicles. The fact that this has been
achieved in such a short period of time is a testament to
the dedication, skill and enthusiasm of everyone at
Euromarque.”
Greg Willims has enjoyed an impressive
career in the Queensland automotive industry, but the
opening of the new dealership represents a very special
moment. “This really is a dream come true, at so many
levels,” says Mr Willims. “Of course, representing Ferrari
and Maserati has to be a dream for anyone working in the
automotive industry, but to be able to do so with a facility
that can be judged amongst the best in the world, to be able
to offer a level of customer care that is world class and to
have enabled our team to share in this success, that is a
unique experience and one that I will cherish. Representing
two car marques that are the epitome of motorsport success,
for whom winning is the only acceptable result, means that
we, too, now have one aim: To be the number one Ferrari and
Maserati dealer in Australia and New Zealand!”
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