This month has seen the Italian Automotive Centre opening its third dealership in the Brussels area. Located on the west side of Belgium's cosmopolitan capital city, the new agency which caters for the Fiat and Lancia brands, is ideally situated for easy access right at the end of the Ostend motorway, and only a few hundred meters from the Brussels ring road, as well as the Dilbeek and Groot-Bijgaarden industrial zone.

The inauguration date was deemed to be crucial as it coincided with the opening day of the bi-annual European Motor Show, which is held at the Heysel Exhibition Center in Brussels, only two exits further along the ring road. For Italian Automotive Center it was a rush to finish the new showroom and workshops in time, but the result was well worth the effort.

"All our Fiat, Lancia and Alfa Romeo owners were invited to the opening ceremony, as well as our fleet customers," says David Leeson, IAC's Fleet & LCV Manager. The assembled guests were treated to a magnificent evening presentation of the new Fiat Grande Punto, as well as a dramatic demonstration organised by the talented young artists of the Brussels Circus School.
 

Powerful 'anti aircraft' searchlights placed in front of the new showroom for the evening meant that the opening ceremony was clearly visible by motorists using the busy Brussels ring road.

The exciting new Fiat Grande Punto has recently arrived in Belgium, following its pan-European roll-out which has been gathering pace ever since it was unveiled to the public during the Frankfurt IAA last autumn, and it is a car that IAC has very high hopes for. "The new Grande Punto is quite simply a superb car," adds David Leeson, "interest in this gorgeous new model has been extremely high ever since it was launched, and anticipation of its arrival in Belgium has really built up.

After the showroom opening ceremonies and the presentation of the Grande Punto, the two hundred guests were treated to a buffet dinner and selection of fine wines. IAC deemed the whole event a great success and were delighted that the opening was able to be perfectly timed to coincide with the prestigious European Motor Show. "This new dealership now means that the Italian Automotive Center covers three of the four main areas of Brussels," says David Leeson, concluding: "We are hoping that a fourth new dealership opening will take place towards the middle of the year."

Italian Auto Center, Brussels, can be contacted on Tel: +32 2 702 31 24 or Fax: +32 2 702 31 28, email: info-meiser@italianauto.be