11.12.2006 FIAT HAS COLLECTED FOUR IMPORTANT AWARDS IN BRAZIL

Fiat Automòveis has collected no less than four top prizes in the The Best of the Automotive Sector 2006 awards handed out by leading Brazilian motoring magazine Autodata. Fiat Automòveis came out on top in judging in four different categories: 'Best Assembly Plant', 'Best Exporter of Vehicles', 'Best Strategy of Marketing' and for the second time, the President of Fiat for Latin America and for South Africa Cledorvino Belini, won the important prize of 'Personality of the Year'. Under Belini's guidance Fiat Automòveis has consistently turned in strong profits a delivered good growth and Brazil has rapidly developed its own importance within the Group, taking on more and more responsibility in global markets and the development of new products which will be destined for Europe.

Since the commencement of its manufacturing operations in Brazil thirty years ago, nine million vehicles have now been produced at the huge Fiat assembly plant located at Betim, in the Minas Gerais region. Fiat celebrated this important anniversary during the summer with a series of events and limited edition models.
 

FIAT STRADA ADVENTURE

The Fiat Strada is currently Brazil's best selling commercial vehicle. The rugged Strada "Adventure" branded version (above) has just been launched in Europe.

FIAT IDEA ADVENTURE

The latest model to be launched by Fiat Automòveis is the Idea Adventure, which brings the "Adventure" family of off road capable vehicles to four.


With about 30 percent of of production being destined for export, this makes Fiat Automòveis one of the most important exporting companies in the South American country. Brazil is also the most important market for Fiat Auto after its home market Italy, and it was responsible for 29 percent of the world-wide operations of the brand during 2005. Having notched up its first 30 years of operations in Brazil, Fiat is now strengthening its aim to construct a better future for its businesses, together with the trust of its customers, dealers, shareholders and the society. A new US$1 billion investment programme is currently being rolled out which will see models including the Grande Punto and Linea being built in Brazil.

by Claudio Perlini
 

Related articles
09.11.2006

For the second consecutive month the Fiat Palio was the best selling car in its segment in Brazil, while the Fiat Strada pick-up consolidated its position at the top of the light commercial category

© 2006 Interfuture Media/Italiaspeed

http://www.carsfromitaly.net