Fiat Group CEO
Sergio Marchionne is reportedly set to give up his dual role
as CEO of the Auto Division next year, with several names
being considered, reports Italian Il Giornale
newspaper today. It adds that four senior Fiat managers are
being considered for the role.
Marchionne, who was appointed as Fiat Group CEO in June 2004
after having spent a year on the board, added the title of
Fiat Auto CEO to the position of Group CEO last February
when he sacked the then incumbent Herbert Demel, who had
been in the job for fifteen months, believing that taking
hands-on charge of the demanding key role was the ideal way
to drive forward his plans to turnaround the struggling
carmaking unit, which at the time, was dragging the group
downwards. Marchionne has been a huge success at Fiat and in
the last quarter of 2005 the Auto Division finally turned in
an operating profit. With the new Fiat Grande Punto model
range proving to be a major hit in the new car market, the
financial markets demonstrating their enthusiasm by marking
up the Group's share price, and his focus on marketing and
profitability dovetailing neatly with Fiat's traditional
engineering strengths, a very promising future beckons.
The hard-hitting Italian-Canadian has always stated that his
dual role as Group and Auto Division CEO would be a
temporary one, although he has offered no timescale for
drafting in a new boss for the carmaking side. However,
Marchionne sees his attention being required within other
Fiat Group divisions', including the Iveco truck and bus
unit and the agricultural giant CNH Global, both of which he
sees as requiring major future work.
Il Giornale today outlines several possible names
expected to be front runners to become Auto Division CEO,
including the Head of Manufacturing Stefan Ketter, Product
boss Giuseppe Bonollo, Fiat Brand & Commericial CEO Luca De
Meo and Tofaş CEO Alfredo Altavilla.
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With the new Fiat
Grande Punto (above at the Geneva Motor Show this
week) model range proving to be a major hit in the
new car market, the financial markets demonstrating
their enthusiasm by marking up the Group's share
price, and Sergio Marchionne''s focus on marketing and
profitability dovetailing neatly with Fiat's traditional
engineering strengths, a very promising future beckons. |
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Italian newspaper
Il Giornale belives that the Tofaş joint venture CEO
Alfredo
Altavilla, who is also Fiat's Vice-President of
International Business Development, is the firm
favourite to land the Auto Division's CEO role when
Marchione chooses to vacant the role. Under Altavilla's stewardship the Turkish operation has grown very
rapidly in stature to become one of Fiat's most
strategically important international manufacturing hubs,
second only to the long-established Brazilian operation. |
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Ketter, a former VW executive was brought in by Herbert
Demel to tackle the quality control side in 2004. Last
autumn Marchionne promoted him to Head of Manufacturing.
Giuseppe Bonollo switched from Fiat's Ferrari arm last
spring to take up the role of product development with
responsibility for the Fiat and Lancia brands. Luca De Meo
was promoted from Lancia to Fiat Brand & Commercial after
being attributed with turning around Lancia's precarious
position on small resources.
Il Giornale though quotes the the Turkish-based Tofaş joint venture CEO
Altavilla, who also holds the title of Fiat's Vice-President of
International Business Development, as being the firm
favourite to land the Auto Division's CEO role when
Marchionne decides to vacant the seat. Under Altavilla's stewardship the Turkish operation has grown very
rapidly in stature to become one of Fiat's most
strategically important global international manufacturing hubs,
second only to the long-established Brazilian operation.
Tofaş,
which already assembles the
best-selling
low-cost Doblò
light commercial
van range, is undergoing a 500 million euro investment
programme which will see it building a new light commercial
vehicle codenamed 'Minicargo', in partnership with PSA
Peugeot-Citroen, and also a low-cost new sedan which is
codenamed D200, both of which will arrive year.
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