Fiat Auto and
Tata Motors jointly announced today an agreement for the
formation of a joint venture between the two companies
pursuant to the Memorandum of Understanding in July 2006.
The agreement calls mainly for the creation and
establishment of an industrial joint venture in India,
located at the Fiat plant at Ranjangaon, in the State of
Maharashtra. With capacities to produce in excess of 100,000
cars and 200,000 engines and transmissions yearly, at steady
state, the Ranjangaon plant will manufacture vehicles for
the Indian and overseas markets. Both Fiat and Tata vehicles
will be manufactured at the same facility, which will be
managed equally by the two Shareholder Partners.
Fiat Auto will introduce its premium cars for the B and C
segments, namely the Fiat Grande Punto, and the Fiat Linea
whose worldwide premiere occurred at the Istanbul Motor Show
in early November. A first assembly line for Fiat cars at
Ranjangaon plant has already been commissioned for Fiat
Palio and Fiat Adventure models and trial runs have already
commenced. The first batch of cars will roll out in early
2007. Fiat branded cars will be distributed by Tata through
the Tata–Fiat dealer network as per the arrangement already
in place since March 2006. The Tata–Fiat dealer network will
progressively increase to 100 outlets for the launch of the
new models to cover the entire length and breadth of the
country. Currently, 42 Tata-Fiat dealerships are already
operational.
Manufacturing of Tata cars in the joint venture will
supplement the production capacities of the Tata Motors Car
Plant in Pune to meet growing demand and to prepare for new
Tata car models. The engine manufacturing envisages the
highly acclaimed Fiat 1.3 litre multi-jet diesel engine, the
1.4 litre and a new 1.2 litre gasoline engine, both of the
‘Fire’ family, and Fiat transmissions.
The aggregate investments in this industrial joint venture
will be made in a phased manner and may exceed Rs.4000
crores (over € 665 million). The joint venture will start
production of engines and new cars progressively from the
beginning of 2008. While legal agreements are being
completed, the companies will kick-start the implementation
of the projects.
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The Tata–Fiat dealer network in India will
progressively increase to 100 outlets in time for
the launch of the new models, including the Grande
Punto (above, at the Bologna Motor Show this week),
to cover the entire length and breadth of the
country. Currently, 42 Tata-Fiat dealerships are
already operational. |
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Fiat Auto will introduce its premium cars for the B
and C segments, namely the Fiat Grande Punto, and
the Fiat Linea whose worldwide premiere occurred at
the Istanbul Motor Show (above) in early November.
Photo: Serdar Aytamaner. |
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This will further enhance the relationship between the two
organisations to leverage mutual strengths through a
combined, complementary product portfolio and technology
sharing. Fiat and Tata are also continuing discussions for
industrial and commercial cooperations in Latin America, as
per a joint analysis which began in July 2006. These
discussions are progressing positively.
Mr. Sergio Marchionne, Chief Executive Officer of Fiat,
declared: “This announcement further strengthens our
strategic alliance with the Tata Group, consolidating
discussions which are ongoing at all levels. With the start
of this project at Ranjangaon we will give a critical boost
to Fiat’s competitive presence in India and surrounding
area. The industrial cooperation with Tata will allow us to
bring the flavour and the technology of Fiat’s cars and
powertrain at costs in line with local demand, leveraging
Tata’s outstanding market knowledge and positioning. The
integration of the Fiat and Tata products is a further step
in creating a global scale industrial player in India. We
also believe that this initiative will further enhance the
economic and social development of the area.”
Mr. Ratan N. Tata, Chairman of Tata Motors, declared: “This
strategic alliance with Fiat enables the two Companies
jointly to present a wider range of product offerings to the
Indian market. It enables Tata Motors to access world-class
powertrains from Fiat for its next generation car offerings
while enhancing the model line at its dealerships. Fiat’s
current cars are attractive in their styling and impressive
in their performance. I am sure they will be as appealing to
Indian customers as they have been to those of Western
European markets.”
Tata Motors is India's largest automobile company, with
revenues of US$ 5.5 billion in 2005-06. With over 4 million
Tata vehicles plying in India, it is the leader in
commercial vehicles and the second largest in passenger
vehicles. It is also the world's fifth largest medium and
heavy truck manufacturer and the second largest heavy bus
manufacturer. Tata cars, buses and trucks are being marketed
in several countries in Europe, Africa, the Middle East,
South Asia, and South East Asia and in Australia. Tata
Motors already distributes Fiat-branded cars in India. The
company’s international footprint include Tata Daewoo
Commercial Vehicle Co. Ltd. in South Korea; Hispano
Carrocera, the reputed bus and coach manufacturer of Spain
in which the company has a 21 percent stake; and a joint
venture with Marcopolo, the Brazil-based body-builder of
buses and coaches. Tata Motors has research centres in
India, the UK.
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