The town of
Renazzo celebrated the 90th anniversary of its most famous
son - Ferruccio Lamborghini - this summer with a series of
high profile events that culminated in a monument, titled "Concretezza
e genialità", dedicated to him, being unveiled. Renazzo is a
village near Centro (Ferrara) in the heart of the Italian
"motor valley" and just a stone's throw from Sant'Agata
where the famous Italian supercars are still constructed to
this day.
The townspeople of Renazzo wanted to commemorate the birth
of Ferruccio on 28th April 1916, and id so in style with a series of events
which included a superb gathering of exotic Lamborghini sportscars,
including appearances from the Countach, Diablo, Murciélago
and Gallardo.
The highlight came from the Emiliano actor, director and
automotive journalist Lorenzo Guandalini, who dreamed up an
initiative to put on a musical, titled: Ferruccio
Lamborghini: nel segno del toro, an event held in
Renazzo which was dedicated to the legendary founder of the
raging bull marque. The glamorous production was managed by
ShowTeam in collaboration with the theatre company
ZeroErreAccaPiù, while sponsorship came from the Regione
Emilia Romagna (the Provincia di Bologna) and the Provincia
di Ferrara (the Commune di Cento). "An evocative and
original show for fans, directed with emotion, which demonstrates the
legacy of the bull, for passion, for Emilia and for Italy,"
commented Guandalini.
Ferruccio Lamborghini
Born in Renazzo, a village near Bologna, in 1916. Ferruccio
Lamborghini's parents were farmers, but Ferruccio's
interest was in technology and mechanics. After completing
his technical studies in Bologna, his abilities were put to
the test when he was placed in charge of vehicle maintenance
in Rhodes during World War II. On his return to Italy, he
started purchasing old military vehicles and converting them
into tractors, meeting the significant post-war demand for
such machinery. His commercial success resulted in the
purchase of a workshop in Cento where, from 1948 onward,
Lamborghini tractors were produced.
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Renazzo is a village near Centro (Ferrara) in the
heart of the Italian "motor valley" and just a
stone's throw from Sant'Agata where the famous
Italian supercars are still constructed to this day. |
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The town of Renazzo celebrated the 90th anniversary
of its most famous son - Ferruccio Lamborghini -
this summer with a series of events that culminated
in a monument, titled "Concretezza e genialità"
(above),
dedicated to him being unveiled. |
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By 1959, Lamborghini was also producing burners and air
conditioning units.
Now with some financial security, Ferruccio embarked on his
life-long ambition of producing helicopters, but when the
Italian government refused to grant him a license he made
the decision to turn his attention to cars. The automotive
world was never the same again.
Ferruccio Lamborghini opened a car factory in Sant'Agata in
1963, delivering the first Lamborghini, a 350 GT in 1964.
From then until 1972, the company grew at a steady rate,
with the only limiting factor the launch of new cars which
slowed down production capacity. However, in 1972, a
combination of general world recession and the oil embargo
saw a drastic sales reduction and Ferruccio was forced to
sell 51% of the company to a Swiss businessman,
Georges-Henri Rossetti. In 1974, he sold the remaining 49%
shares to a friend of Rossetti, Rene Leimer. The new
shareholders did not have day to day involvement in the
company and were reluctant to invest, and Automobili
Lamborghini struggled to meet financial demands. Things went
rapidly downhill to the point that in 1978 the company went
into receivership.
The carmaker survived though, but from
then on Lamborghini had many changing shareholders and was
at points owned by US giant automaker Chrysler, and
Malaysian company's MegaTech and V-Power, before in 1998
Audi took control, providing firm ownership, direction and
significant investment that has seen the evocative brand
pushing its way once more to the forefront of sportscars
manufacturing.
Photos by
Alan Guerzoni
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