The Maserati "Spell of the Trident" tour has been busy rolling around Europe, bringing the style and glamour of the Trident brand to a host of major cities including Lausanne, Basel, Geneva, Dortmund, Frankfurt and Singen after previewing in the brand's hometown of Modena in May and kicking off in the Swiss city of Lugano. The full Maserati model range has been on show during the tour's exclusive stops, including the new 'track only' MC12 Corsa, the sporty new limited-edition MC Victory and the Quattroporte Sport GT.

23/06/2006Dortmund

The eighth leg of Maserati’s European Roadshow stopped in the high-tech city of Dortmund a week last Friday. Fittingly for such a technological place, a number of gorgeous and state-of-the art Maseratis greeted visitors outside the Lueg Sportivo dealership. The powerful MC12 Corsa, sporty GranSport MC Victory, exciting GranSport Spyder and luxurious Quattroporte Executive GT immediately brought more than 100 lucky guests and several local journalists under the Spell of the Trident.

Once inside the venue, those invited were able to try unique, specially-created Maserati cocktails, with exotic names such as ‘Trident Excitement’, ‘IO’ and ‘Italian Style’. Whilst enjoying the plethora of Maserati multimedia on offer, the guests were also more than satisfied by a selection of first-class Italian food and wine. Speaking at the event were Mr. Alexander von Gizycki, the CEO of Lueg AG, Mr. Karl-Heinz Kalbfell, the CEO of Maserati, and Mr. Marc Lee, the General Manager of Maserati Deutschland, all of whom deemed the event to be a resounding success.

20/06/2006 Frankfurt

Maserati’s European Roadshow returned to Germany on Tuesday 20th June, this time transfixing the thriving Western city of Frankfurt. Despite it falling on the same day as Germany played Ecuador in the World Cup, more than 100 people attended the event at the Autohaus Ulrich dealership. These privileged guests were able to indulge themselves in delicious food and exquisite wines to a backdrop of special exhibits and exclusive House of the Trident multimedia in a unique environment that offered a fantastic Maserati experience.

The highlight of the evening however was undoubtedly the presence of four stunning Maserati cars; the award-winning Quattroporte, the brilliant new GranSport Spyder, the limited edition GranSport MC Victory, and the mesmerising MC12 Corsa, all of which were presented by Brian Fousse, Marketing Manager of Maserati Deutschland. Among those joining Mr. Fousse were Mr. Frank Ulrich, owner of the host dealership, Mr. Johannes Hübner, from the “Automobilclub von Deutschland” motoring organisation, and Mr. Marc Lee, the General Manager of Maserati in Germany. They, and all of the guests, enjoyed a wonderful soirée, charmed by ‘the Spell of the Trident’, which will now visit Dortmund on 23rd June.

16/06/2006 Geneva

The European roadshow reached the splendid Swiss city mid last month. At the Modena Cars dealership in Geneva, over one hundred special guests enjoyed an unforgettable occasion, enchanted by the magic of the Trident. Those invited included many famous names as well as local journalists. The new Maserati video was shown as the guests sampled the select wines and foods on offer.
 

 The video captured the tour in full with an array of images, light and sound. The multimedia installation formed an amazing backdrop for the four vehicles on display: the potent MC12 Corsa, a limited edition GranSport MC Victory, the brand new GranSport Spyder and the Executive GT version of the Quattroporte. Gino Forgione, owner of the dealership, and Piergiorgio Cecco, General Manager of Maserati Switzerland, welcomed the assembled guests.

13/06/2006Basle

Maserati brought the Magic of the Trident to the Swiss city for the fourth stage of the tour. Over 100 select guests attended the fourth round of the 'Spell of the Trident Tour' at the Niki Hasler dealership in Basle. The latest stage is the third held in Switzerland. Despite coinciding with the Swiss football team's first World Cup appearance and the famous “Art Basle” exhibition, many guests enjoyed the occasion. They were warmly received by Niki Hasler, director of the dealership.

Also welcoming the guests was Piergiorgio Cecco, General Manager of the Swiss market. He introduced the spectacular video designed for the ‘Spell of the Trident’ tour and invited the guests to sample the fine wines and cuisine on offer. The multimedia installation created an eye-catching backdrop for the vehicles on display: a limited edition GranSport MC Victory, a splendid Executive GT version of the Quattroporte, the brand new GranSport Spyder and the potent MC12 Corsa. Maserati’s CEO, Karl-Heinz Kalbfell, also spoke during the course of the evening and declared that he was very pleased with the success of the event.

08/06/2006Singen

The German city hosted the third stage of Maserati's European roadshow. Over 130 special guests gathered at Singen’s Autohaus Gohm dealership to participate in the third ‘The Spell of the Trident’ event. On display in the showroom was the MC12 Corsa supercar, a limited edition GranSport MC Victory, a Quattroporte Executive GT and the new GranSport Spyder. Positioned at the entrance was the enormous Maserati truck that will transport the materials and vehicles on the tour that includes four stops on German soil.

Welcoming the guests was the director of the dealership, Thorsten Gohm, and the staff of Maserati Germany: Marc Lee (General Manager) and Brian Fousse (Head of Marketing). They also outlined the vehicles’ characteristics to the visitors. As happens at all the ‘Spell of the Trident’ events, the video and multimedia installation transformed the exhibition space into an elegant lounge bar. Guests were served select foods and wines and offered the chance of test driving one of the Trident gems.

02/06/2006Lausanne

The second stage of the Trident's European tour was a resounding success. Over 160 guests participated in the second stage of Maserati's 'The Spell of the Trident' European roadshow. The setting this time was the Garage Zénith in the heart of Lausanne. Among the Trident jewels on display for the occasion was the MC12 Corsa supercar, the GranSport MC Victory, the Executive GT version of the Quattroporte and the brand new GranSport Spyder. The vehicles captured the guests' attention as well as that of the gathered press and television journalists.

Blaise Zuchuat, director of the Sion dealership, and his father and owner, Michel Zuchuat, welcomed the guests. They introduced the spectacular 'The Spell of the Trident' tour video to those invited. Piergiorgio Cecco, General Manager of the Swiss Market, then briefly addressed the group, after which the guests were able to book a test drive. The evening was rounded off with a selection of fine wines and foods with the multimedia 'Spell of the Trident' installation forming the suggestive backdrop.