The new Daily
has won the confidence of many customers after its
presentation to the international press, occurred in
mid-May, and its launch through the sales organizations in
the various countries it is sold, which was completed at the
end of the last week. In the meantime 15,000 orders from all
over Europe testify the great interest that the vehicle has
already stirred in customers, even before completion of the
business operations launching the new product on all
markets.
A success that is of good omen for the new Daily, which is
now conquering the web too. Actually, after the event that
took place in the amphitheatre especially built for this
reason in the “Torino Esposizioni” complex, which involved
more than 4,000 people representing 40 countries – including
reporters, concessionaires and Iveco dealership’s
salespeople–the new Daily is ready to be discovered by the
web surfers. www.ivecodaily.com is the address of the new
commercial city vehicle’s website, that Iveco realized in
cooperation with SundayGroup in Turin. This initiative has
many purposes, first of all to ensure an on-line
communication coordinated throughout all Iveco markets.
Through the site, Iveco offers to its salespeople an
interactive catalogue that supports sales and shows the
vehicle to customers in preview.
The new site - realized in seven languages (Italian,
English, German, French, Spanish, Portuguese, and Dutch) -
is rich in technical and fun subjects. Five movies showing
the main vehicle features: reliability, power, comfort,
safety and design, can be viewed on the first page of the
site. The curiosity of discovering the details of Daily is
satisfied through the virtual tour.
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15,000 orders from all over Europe testify the great
interest that the new Iveco Daily has already
stirred in customers, even before completion of the
business operations launching the new product on all
markets. |
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The new Daily has won the confidence of many
customers after its presentation to the
international press, occurred in mid-May, and its
launch through the sales organizations in the
various countries it is sold, which was completed at
the end of the last week. |
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The users select
the vehicle (van or cab) and have the possibility of
rotating it of 360°, choosing their favourite colour among
the 16 available, moving into the cab observing even the
least noticeable mechanical and technical details (chassis,
suspensions, engine, braking system, stability control,
etc.). The photos of the new vehicle, with some very special
pictures, are published in the
website photogallery. Of course there is also a fun area,
where the users can download customized wallpapers and
screensavers, electronic diary and other surprises that will
be disclosed during the next months.
Iveco designs, manufactures, and sales a broad range of
light, medium and heavy commercial vehicles, offroad trucks,
city and intercity buses and coaches as well as special
vehicles for applications such as fire fighting, off-road
missions, civil defence and protection. Iveco employs 32,000
people and runs 49 production units in 19 Countries in the
world using excellent technologies developed in 15 research
centres. Besides Europe, the company operates in China,
India, Russia, Turkey, Australia, Argentina, Brazil, and
South Africa. More than 4,500 service outlets in over 100
Countries guarantee technical support wherever in the world
an Iveco vehicle is at work.
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