Speech by CEO
Paolo Monferino during the Iveco press conference at the
61st International IAA in Hanover, Germany.
"I am pleased to give you an overview about Iveco, as well
as the main elements of our growth strategy for the next
years. In step with corporate expansion through
international acquisitions and joint ventures over the last
30 years, Iveco has developed a product range wide as few
manufacturers can feature: light, medium and heavy
commercial vehicles, off-road trucks, city and intercity
buses and coaches as well as special vehicles for
applications such as fire fighting, off-road missions,
defence and civil protection.
"At a global level Iveco sold a total of 172,500 vehicles
(up 6.3% compared to 2004) and a further 64,800 vehicles
(+12.8%) were sold through its affiliates all over the
world. The Irisbus group sold a total of 8,500 vehicles,
which slightly higher than last year. Iveco’s 2005 net
revenues totalled 9,500 million Euros, an increase of 5%
compared to 2004. Profit from operating activities amounted
to 415 million Euro, an increase of 12% as from 2004. In the
first half of 2006, Iveco’s net revenues totalled 4,300
million Euros, an increase of 5% as compared to first half
2005. Profit from operating activities amounted to about 230
million Euro in first half 2006, with an improvement of
about 100 million Euro as compared to the same period in
2005.
"The snapshot of the Iveco market share in Western Europe in
first half 2006 shows our leadership in the 3.5-6 ton
segment. We are very close to the leadership in the 6-16 ton
segment as well. In the heavy truck segment Iveco holds an
11% market share on average. In the five European major
markets we have a significant market share in the segment
bus&coach over 3.5ton with the Irisbus Iveco brand. This is
a signal that the number of initiatives Iveco has launched
for increased profitability have started bringing results.
"Iveco’s strong mandate for customer satisfaction means
primarily awareness of what does really count for the
customer. We know well that presently in Europe competition
amongst transport and logistic operators is fierce.
Customer’s voice drives us designing our vehicles. For this,
we implement product and service innovation with priority to
optimization of Total Cost of Ownership. Over the last years
we carried out huge efforts to build our sales and service
network around a limited number of well-established
criteria: Iveco dealers are independent, they rely upon
their entrepreneurial skills, their size must be consistent
with sound business cases and must ensure an appropriate
territory coverage. We encourage growth of dealer size, to
improve productivity and financial strength, with priority
to service quality and product specialization.
"Insofar the Iveco customer service, we seeks excellence
both in parts distribution capacity and in repair capacity.
For instance, 98.8% deliveries to the end customer are
finalised within 24 hours. As for excellence in repair
capacity, Iveco employs several high-technology instruments
for advanced and remote diagnosis, training via simulator,
and assistance 24/7.
"In order to offer a more innovative and competitive range
of financial solutions, Iveco and Barclays Asset and Sales
Finance Ltd. finalised an agreement in mid-2005 that brought
together the financial services divisions of Iveco in five
key markets - France, Germany, Italy, Switzerland and the
United Kingdom – into a new Joint Venture. The main strength
of Iveco financial services lies in specialisation in the
world of transport combined with an in-depth knowledge of
customer needs. Finance sales volume has increased from €
517m in 2004 to € 578m this year (1H 2006).
"At Iveco product development is an endless process. In
particular, it should be recalled we launched the new Iveco
Daily in May. Our “light transport champion” inherits a long
success story of continuous evolution to meet the needs of
professional road haulage companies and van fleet operators.
"Iveco has also developed best in class powertrain systems,
now under the corporate brand of Fiat Powertrain
Technologies. Regarding engines, we are already one of the
major players in the world and – as far as respect for the
environment is concerned – we are well ahead of European
emission regulations. For achieving such objective, Iveco
chose the Exhaust Gas Recirculation system for its light
vehicles range, while we went for Selective Catalytic
Reduction systems to ensure Euro 5 standards on our medium
and heavy range. Our engine technology guarantees optimized
fuel consumption and excellent durability, which in turn
ensures excellent performances in terms of Total Cost of
Ownership – which is what customers really care of. In
parallel with continuous product development, we keep on
monitoring our quality performance. However, Iveco mandate
for customer satisfaction and quality goes beyond simply
reducing total cost of ownership.
"There are three main areas particularly close to our heart.
Environment is a priority at Iveco: we are ahead of
regulations timing as far as emission limits and recycling
are concerned. For example, Iveco is leader in Natural Gas
vehicles, a very good solution especially for urban
transportation. Safety is another fundamental area where our
technologies give a substantial contribution to social and
economic objectives.
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"Regarding engines, we are already one of the major
players in the world and – as far as respect for the
environment is concerned – we are well ahead of
European emission regulations." |
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"The snapshot of the Iveco market share in Western
Europe in first half 2006 shows our leadership in
the 3.5-6 ton segment. We are very close to the
leadership in the 6-16 ton segment as well. In the
heavy truck segment Iveco holds an 11 percent market
share on average." |
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"Finally the
Productivity on the Road: for us it is not only navigation
or telematics, it includes monitoring and managing the
supply chain, ensure product quality over time, optimizing
consumption of fuel and other consumables.
"That said about Iveco, let’s have a look to how the going
gets at the international level. At a worldwide level,
market developments show different patterns as far as
commercial vehicles’ volumes are concerned. Such patterns
are driving manufacturers’ strategies about global product
portfolio consolidation. USA and Western Europe are big
markets which nonetheless grow rather slowly. Eastern
Europe, Southern and Central America, Africa and Middle East
show a more significant growth rate, but their size is quite
small. Eastern markets, China above all, are not only
relevant by size, but they are also growing at a tremendous
pace. Therefore, real large scale impacts are to be expected
in China, not elsewhere. As a consequence, manufacturers are
looking at emerging markets, other than struggling in the
mature markets where the battle for every single share point
is fierce. The result is an ever-increasing pattern of
global market consolidation which requires manufacturers to
compete in terms of volumes, suppliers’ base, and other
factors.
"The Iveco way to grow its business is currently focused
upon China. We have just finalized 3 new industrial JVs with
Chinese partners with the goal of doubling our volumes in
the mid-term by offering a full product range in the area.
That’s why the press has nicknamed such an evolution “Iveco
2”. For developing our partnerships in China, we consider a
shared long-term business vision crucial. Such a shared
vision is made possible by reciprocal trust and confidence,
which in turn allows us to feel comfortable in bringing
state of the art technologies in China, in presence of clear
rules regarding partners’ know-how, consistency of
management styles as well as clear and shared governance
rules with the partners. “Iveco 2” means, first of all,
excellent partnerships: Saic Motor Corporation, Nanjing
Automotive Corporation, and Chongqing Heavy Vehicle Group.
"Let me summarize our development perspective in China by
activity: You know we already have a joint venture with
Nanjing Automotive Corporation since the end of the 80s.
This company is called Naveco and is producing a premium
product in the top segment of light commercial vehicles and
minibuses – the China version of our Daily. Our partner had
another activity in the light and medium truck business
playing in the basic product range segment, by far larger
than the one we were playing in. The activity was in a
company called Yueijng. With this agreement, our Naveco has
acquired Yuejing´s commercial vehicle business.
"In terms of volumes, we expect to upscale from 20,000 to
100,000 units in the medium term. For Heavy Commercial
Vehicles, we have finalized a JV with Saic and Chongqing
Heavy Vehicle Group, which will soon lead to an improvement
in product and process technologies. Volumes will grow from
15,000 to 40,000 units in the medium term. For Heavy trucks,
we have finalized another joint venture with Saic and
Chongqing Heavy Vehicle Group, which will soon lead to an
improvement in product and process technologies. Volumes of
heavy trucks in our plans are growing from the current
15,000 units per year to 40,000 units in the medium term.
"Also our Fiat Powertrain Technologies sister company is in
the last phases of negotiation to establish, again with
SAIC, a new joint venture to produce medium and heavy Diesel
engines to support our strategic growth in China, and make
this product available to other Chinese players and for
export. As we do for the heavy trucks, where we envisage to
build a brand new plant, also FPT is planning to establish a
brand new modular plant to produce in the first step up to
100,000 engines with the ability to double this capacity.
The companies we are in, and which we acquired through these
agreements, all together have roughly 900 dealers carrying
the 3 different brands (Naveco, Yuejing and Hongjiang).
"After our agreements we just started a huge rationalisation
effort to build we hope on of the best commercial vehicle
dealer network in China offering a complete, full line of
product covering light and medium commercial vehicles, and
most importantly, responding to any request our Chinese
customers may have, from low entry, basic, robust single
product to top of the range premium sophisticated specs
trucks. In summary, our strategy in China aims at offering a
full product range serving both the high grade and the low
grade markets in every segment. All this through improving
vehicles through Iveco technologies.
"But “Iveco 2” is more than just China. Besides China, Iveco
is looking at other areas for international operations: in
India and Turkey we are exploiting Fiat Group partnerships,
and in Southern America we are leveraging on Fiat dominance
in the area. All the developments I have just pointed out
will for sure change Iveco in the next few years, and at a
great extent."
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