The Piaggio
Group operates internationally in the light vehicles sector,
a sector which the Group helped to define in 1946 with the
introduction of the Vespa and in 1948 with the introduction
of the Ape, thus anticipating the emerging need for
individual mobility which is still a feature of modern
society.
The light vehicle sector includes two, three and four wheel
transport, for private or professional use, which, above all
in major urban centres, enables the resolution of the main
problems of mobility, thanks to the technical
characteristics of safety, manoeuvrability and low
environmental impact. Against this background, the research
and development activity of the Piaggio Group takes an
innovative approach not only in terms of style, but also in
terms of the technical solutions that are deployed.
Moreover, this is in line with the mission of vehicle use
and with the emerging expectations of customers. This
approach is evidenced by the numerous innovative concepts of
form and function and by the technological firsts which are
part of Piaggio’s past and present.
Today the Group is one of the leading global operators, and
confirmed European leader, in the development, production
and distribution of two-wheel vehicles (scooters from 50 to
500 cc and motorbikes from 50 to 1,100 cc). The Group also
operates in the development, production and distribution of
three and four wheel light commercial vehicles (LTV) in the
markets of Europe and India (where it is the second largest
operator). The vehicles produced by the Group are
distributed in over 50 countries under the brand names of
“Piaggio” (scooters and three and four wheel vehicles),
“Vespa” (scooters), “Gilera” (scooters and motorbikes),
“Derbi” (scooters and motorbikes), “Aprilia” (scooters and
motorbikes), “Scarabeo” (scooters), and “Moto Guzzi”
(motorbikes).
As part of the light vehicle sector, this Report considers
the data relating to the two business areas into which the
Group’s activity is divided.
TWO-WHEEL MARKET
The world market for motorised two-wheel transport in 2005
confirmed the marked expansion that had already been seen in
previous years, exceeding 40 million vehicles sold, up by 9%
compared to 2004. Asia remains undoubtedly the main driver
for this result: the People’s Republic of China confirmed
its position as the world’s leading market by increasing
volumes by 9% with over 18 million vehicles. India
was again in second place with growth of 10% and more than
6.7 million vehicles sold. Also South East Asia in 2005
confirmed the growth of recent years, reaching almost 9
million vehicles (+13% compared to 2004): among the
countries in this area, Indonesia covers around half of the
sales, followed by Thailand and Vietnam which respectively
account for 25% and 20%. The crisis of the Japanese market
seems to have ended and it saw a slight positive trend
compared to 2004; sales volumes in 2005 were just over
706,000 units (+1%).
The positive trend in North America (of which more than 90%
is concentrated in the USA) continued with growth of 4% and
sales in excess of one million units. As for Latin America,
Brazil maintained its marked growth (90% of the area), also
in this case with sales volumes of over one million units
(+12% compared to 2004).
Europe, the main area for the Piaggio Group’s businesses,
for the second year running saw a rising trend (+5% compared
to 2004, of which +6% for scooters and +4% for motorbikes).
This result arose once again from the solid performance of
the over 50 cc segment (+9%) which made up for the fall in
the 50 cc segment (–3%); unlike 2004, in 2005 the over 50 cc
scooter segment (+13%) recorded a higher rise than that for
the over 50 cc motorbikes (+6%); thus there was a
continuation in the trend by which in coming years the over
50 cc scooter segment should surpass the 50 cc motorbike
segment which is still over half of the European market.
The scooter market
Italy: The Italian scooter market ended 2005 at 395 thousand
vehicles sold compared to 403 thousand in the same period of
2004 (-2%), thus confirming the change in the mix that has
occurred between 50 cc and over 50 cc vehicles in favour of
the latter. The 50 cc segment fell from 130 thousand units
in 2004 to 122 thousand units in 2005 (-7%). The market for
over 50 cc vehicles at December 31, 2005 stood at 273
thousand units and was thus stable compared to 2004.
Europe: In 2005 the scooter market in Europe grew, going
from 1,102,000 units in 2004 to 1,164,000 (+6%). The 50 cc
scooter segment fell slightly from 593 thousand units in
2004 to 590 thousand in 2005. The over 50 cc scooter segment
rose to 574 thousand units compared to 509 thousand in the
same period of 2004 (+13%).
The main market is the Italian one (395 thousand units)
followed by Spain (172 thousand), France (168 thousand),
Germany (99 thousand), Greece (82 thousand), and Great
Britain (40 thousand). The French market saw overall growth
compared to the previous year, rising from 157 thousand
units to 168 thousand (+7%), due both to the increase in 50
cc scooters and licence plate registered scooters (+4% and
+14% respectively compared to the previous year). The
Spanish market stood at 172 thousand vehicles, an increase
of 34% compared to the same period in 2004, which is not
representative of the sharp change in the type of demand. In
fact against a fall in the market of 6% for 50 cc scooters,
the market for over 50 cc scooters grew by 94%. In Greece
too the market recorded growth of 19%, while the German
market saw an overall fall of 5% due to a negative trend in
the 50 cc market (-10%), not fully reabsorbed by the growth
in the over 50 cc segment (+9%). Finally, the British market
stood at 40 thousand vehicles, a fall of 12% compared to the
same period of 2004, due to a negative trend in both the 50
cc and over 50 cc segments (–9% and -14% respectively).
USA: The scooter market in the USA in 2005 saw growth from
48 thousand units in 2004 to 57 thousand units in 2005
(+17%). The 50 cc scooter segment saw growth of 11% and the
over 50 cc scooter segment rose by 27%.
The market for motorbikes
Italy: In Italy the market for motorbikes (including 50 cc
motorbikes) rose from 152 thousand units in 2004 to 155
thousand in 2005, thus recording growth of 2%. The segment
for 50 cc motorbikes fell (-1%) from 6,500 units in 2004 to
6,400 units in 2005. There was, however, a marked rise in
51-125 cc motorbikes, which moved from 8,600 units in 2004
to 9,700 in 2005, an increase of 14%. The segment for over
125 cc motorbikes grew by 1% with 139 thousand registrations
at 31 December 2005 compared to 137 thousand in 2004. In
particular the 126-750 cc motorbike segment grew by 1% (87
thousand vehicles compared to 86 thousand in 2004), while
the over 750 cc motorbikes saw slight growth of 1% (52
thousand vehicles compared to 51 thousand in 2004).
Europe: The market for motorbikes in Europe rose from 823
thousand units in 2004 to 854 thousand units in 2005 (+4%).
While the 50 cc segment fell from 91 thousand to 76 thousand
units (-17%), the 51-125 cc segment grew by 31%, going from
98 thousand units in 2004 to 129 thousand units in 2005, and
the over 125 cc segment stood at 650 thousand units compared
to 634 thousand in the previous year (+2%). The main market
is the French one which outstripped Italy by 736 units (155
thousand units in both France and Italy). Germany is the
third European market with 140 thousand units, followed by
Spain (121 thousand units) and Great Britain (91 thousand
units).
In Europe the main segment is that for 126-750 cc
motorbikes, where the Group is represented by the Aprilia
brand, followed by that for maxi motorbikes of over 750 cc
where the Group is present with the Aprilia and Moto Guzzi
brands. In 2005, the over 750 cc segment fell slightly
(-1%), while the segment for intermediate 126-750 cc
motorbikes grew compared to the previous year (+5%). Turning
to the key European market for Moto Guzzi (over 750 cc),
Germany, although remaining the leading European market, saw
its market drop by 7% mainly due to a fall in the touring
segment of 17% and the sports road bike segment of 16%,
custom bikes fell by 14%, naked bikes lost 7%, and enduro
bikes 1%, while sport touring bikes, thanks also to the
introduction of two new BMW models, grew by 14%. The French
market, the third in Europe, grew by 5% rising from 41
thousand in 2004 to 43 thousand units registered in 2005,
mainly thanks to the touring segment which saw a rise of 9%,
followed by the naked segment 9%, custom 9% and sport
touring 2%. On the other hand, the segments for sport,
down by 16%, and enduro, down by 2%, fell compared to 2004.
The fourth European market is the UK which was stable in
2005 at around 39 thousand units; demand fell in the sport
(–12%), sport touring (–23%) and naked (–1%) segments. The
values were partly offset by the growth in the enduro (18%),
touring (4%) and custom (4%) segments. In the UK market Moto
Guzzi grew from 0.6%, with 223 motorbikes registered, to
0.8% in 2005, or 301 units. The Spanish market, the fifth
largest in Europe, saw significant growth of 34%, going from
14 thousand units registered in 2004 to 19 thousand in 2005
with a 58% rise in the naked segment, 52% in sport touring,
40% in touring, 48% in enduro and 43% in custom. The only
segment which fell back was the sport segment, down by 12%.
USA: In 2005 the motorbike market in the USA grew overall
(+4%). In more detail, while the 51-125 cc segment fell
(-12%), the over 125 cc motorbike segment grew (+7%). In
particular, again in relation to 750 cc motorbikes, there
was growth of 5% from 459 thousand in 2004 to 482 thousand
registrations in 2005.
LIGHT TRANSPORTATION VEHICLES MARKET
In 2005 the European market for light transportation
vehicles (vehicles with a gross weight of up to 3.5 tonnes)
saw further recovery of 3.5% compared to 2004. Italy,
however, went against the trend and fell by 2.4%. The
Italian market, therefore, stood at 216,160 units compared
to 221,500 in 2004. The drive to buy light transportation
vehicles on the Italian market is, therefore, still
“lukewarm” and influenced by
a continuing economic situation which is not positive. The
Indian market, where Piaggio Vehicle Private Limited, a
subsidiary of Piaggio & C. S.p.A., successfully operates,
continued to enjoy a positive growth trend, up by 12.1%
compared to 2004.
During 2005, in terms of sales to the final customer in the
segments in which PVPL is present, it totalled 339,780 units
for 3 wheel vehicles compared to around 303,000 units
recorded in 2004. Within the market, the passenger vehicle
segment (3 and 6 seaters), stood at 194,636 units in 2005,
slightly up on 2004 (+7.2%). The trend in the Cargo segment
shows a much more marked rise. Between 2004 and 2005 the
segment grew by 19.5% from 121,500 to 145,145 units sold.
The Cargo market therefore, even if smaller in terms of size
than the Passenger segment, is the growth driver for the
Indian market. At the end of 2005 PVPL enjoyed a 38% share
of the Indian market for three wheel cargo vehicles and
24% for Passenger vehicles.
THE REGULATORY FRAMEWORK
Italy: On June 21, 2005, the Ministry of the Environment
issued the reimbursements for the incentive campaign
contributions for 2003 and 2004. Piaggio, the Ministry’s
main creditor, received a full reimbursement of 11.3 million
euro (9.6 million relating to 2003 and 1.7 million relating
to 2004). Aprilia obtained a repayment of 7.3 million euro
(6.3 million accrued in 2003 and 1.0 million in 2004). As at
April 18, 2005 there was the finalisation of the supplement
to the Programme Agreement signed on February 12, 2002
between the Ministry of the Environment and ANCMA, for the
continuation of the supply of contributions for the purchase
of low-polluting mopeds. The funds for the 2005 campaign
were made available as from May 20, 2005 for an overall sum
of 25,000,000 euro. A contribution of 250 euro (including
sales tax) was provided for every low-polluting moped. As at
December 2005, the Group brands had obtained the following
contributions: Piaggio 8,381,250 euro, Aprilia 4,588,500
euro, and Derbi 361,250 euro. The contributions for the
purchase of electric traction vehicles were refinanced and
the campaign continued in 2005.
On October 1st, 2004, the Region of Lombardy launched its
own incentive campaign with contributions in favour of
low-polluting mopeds and motorbikes (up to 250 cc). This
initiative continued throughout 2005 and negotiations are
underway with ANCMA for a renewal of the campaign in 2006.
On October 25, 2005, with a resolution presented by the
Assessor of the Environment for the Region of Lazio, an
incentive campaign was started for the purchase of
low-polluting vehicles, and it is ongoing. In this case too
the incentives are for mopeds and motorbikes (limited to 200
cc) and it is expected to continue in 2006. In 2005 there
continued the coming into force of the regulations contained
in the Legislative Decree on the New Highway Code. Public,
media and market attention was very high, above all owing to
the numerous innovations announced for two wheel vehicles.
In particular the obligation to obtain the mini licence for
scooters (as the Code defines all two wheel vehicles up to
50 cc) was extended to adults who do not possess any other
licence as from 01.10.2005. In addition, it was made
compulsory for all candidates for the mini licences to
present a medical certificate of driving suitability.
Despite the
toughening of the obligations, once the regulatory
requirement had been clarified, there were no negative
consequences on the market for both 2 wheel mopeds and for
the Ape 50. Nonetheless, it must be recalled that such
products were covered by the government contribution as
low-polluting vehicles. At December 31, 2005 the Ministry
figures relating to the issue of mini licences showed a
total of 1,076,590 since the obligation was introduced. The
Group’s initiatives to support education campaigns and
schools are continuing, in particular with the involvement
of its own dealers to provide part of the free courses at
schools. At the same time as the coming into force of the
mini licence for adults, Parliament modified article 213 of
the Highway Code extending the cases in which the additional
sanction of confiscating the vehicle (moped or motorcycle)
is applied, to cases of riding without a helmet, illegally
increasing the bike’s performance, dangerous driving and
unauthorised transport of a passenger on a moped. Among the
other changes made to the Highway Code relating to the 50 cc
segment, note should be made of: a) the possibility of
transporting a passenger on a moped; b) the circulation
document – which will be for a nominated person – as well
as; c) the new registration system for mopeds. These
measures too were envisaged to be applied as from
01.07.2004, but are still a dead letter today given that the
Implementing decree, although approved by the Cabinet in
January 2006, is still not in force. Ministerial sources
indicate the likely coming into force for the end of the
April 2006. A consequence will be that the envisaged phase
of undertaking an administrative re-examination of all the
mopeds currently in circulation (around six million
vehicles), which could lead to a further drive to replace
old vehicles with new ones which already conform to the
regulation, will be further postponed to the end of 2006.
Again in Italy, there have been no important changes as
regards insurance rates. The average premiums for insurance
policies for mopeds rose further or remained at the very
high level of the previous two years. This occurred despite
a slight fall in the overall number of accidents and in the
absence of increases in the cost of parts and labour.
Depending on the geographic area and the age of the rider,
the total annual insurance premium is up to 50% of the list
price of the vehicle (especially in the case of mopeds),
although on average it is never lower than 15%, and
represents the main barrier to purchase, as seen in
statistical studies on the population carried out by
specialist institutes. It should be noted that since
December 2003 road insurance of mopeds has been included in
the so called ISTAT Basket for the calculation of inflation.
During 2005, by means of a specific Ministerial Decree of
November 22, 2005 Italy adopted the European Directive
2005/30 which regulates the issue of EU approvals for
replacement silencers, containing catalysers to limit
polluting emissions. This directive is applied to
non-original (after market) silencers which are freely
traded. Although at the request of the manufacturer it is
already in force, the obligation of approval in accordance
with the directive will start as from May 18, 2006.
Europe: For the whole of 2005 the regulatory activity
continued in the institutions of Brussels that led to the
establishment of new pollution limits for the so-called
“Euro3” phase for motorcycles and to the proposal of a
directive for corresponding Euro3 limits for 2/3/4 wheel
mopeds, motorised tricycles and quadricycles. While the
Euro3 parameters for motorcycles have been obligatorily in
force throughout Europe since January 1st, 2006 for all new
approvals and since January 1st, 2007 for all registrations
of
motorcycles, for other categories of vehicle such dates and
corresponding limits have not yet been identified.
Since January 1st, 2005, for new approvals, the Euro4 phase
of pollution limits has entered into force for commercial
vans (N1 - Porter). Since January 1st, 2006 this obligation
has been extended to all production. A consequence of this
regulation has been the termination of the Porter Diesel
line, while the petrol version has been updated to the new
parameters. Following the discussion in Brussels on the
final report of the study carried out by TuV - Technische
UberwachungsVerein – on tampering with mopeds and
motorcycles, France put forward a proposal to change the
related European legislation in a way that would be
extremely detrimental for producers, by extending the
existing prescriptions to other categories of vehicles.
Piaggio, in collaboration with the European Association ACEM,
has managed to bring the discussion back to more rational
ground which can protect its interests. As a consequence the
European Commission has reserved the right to present a
proposal to modify the existing regulation to take the needs
of constructors into account also.
Approval of the text of the New EU Directive on driving
licences continues to be put back owing to the impossibility
of the EU Council of Ministers reaching agreement on the
text to be approved. In particular Germany, France and
Poland refuse to support a compromise text prepared by the
Luxembourg Presidency and subsequently by the British
Presidency. At the moment it is not possible to make a
forecast about the progress of this directive. However, it
is unlikely that there will be progress during 2006, in
consideration of the “weakness” of the Austrian and Finnish
presidencies (being small countries). It is very likely that
the procedure will be unblocked under the German Presidency
in the first half of 2007. We should recall that with the
approval of this directive, for the first time the
requirements for riding mopeds, which are currently based on
national regulations, will be regulated at a European level.
Piaggio has guaranteed, and will continue to guarantee,
proactive monitoring of the content of the provision, with
particular reference to driving specifications for tricycles
and quadricycles, as well as to the possibility for member
states to keep the conditions established by domestic laws,
such as for example, for some countries to keep 14 as the
minimum age to use a motorbike and the equivalence between
licence B and licence A1.
Finally, the definition of internationally harmonised
regulations regarding noise, braking and pollutant emission
from two wheel vehicles continued throughout 2005. Piaggio
made a significant contribution to the progress of research
studies on which the new regulations will be based. This
commitment saw Piaggio involved both in Europe (Brussels)
and internationally (UN/Geneva), in prima persona and
through the category associations to which it belongs,
protecting the interests of the Group in all the issues as
they were addressed. Overall, the products of the Piaggio
Group conform to the strictest regulations currently in
force in Europe and, with particular adaptations, in the USA
regarding the environment and safety and they also conform
to other existing non-EU regulations which are generally
less restrictive.
In 2005 the Piaggio, Vespa and Gilera brands maintained
their leadership of the scooter market with a 25.1% share.
Looking at the individual brands, 2005 was a very good year
for Vespa which recorded annual global sales of 87,800 units
thanks to the launch of two new models: LX 50/125/150,
restyling of the ET launched in 1996, and of the GTS, the
first 250 cc Vespa equipped with a latest generation
electronic injection engine well before the Euro 3
regulation comes into force. Thus the share in Europe of the
most famous brand in the Piaggio Group grew in 2005 by
almost one percentage point from 4.4% to 5.2%.
After a 2004 characterised by the restyling of the Liberty
and Beverly models and by the excellent performance of the
X8, Piaggio volumes in 2005 stood at 195,900 units, or a
17.5% share. Gilera ended 2005 with 35,100 units sold or a
2.5% share. The initial market indications seen at the end
of 2005 following the launch of Runner, offered good
prospects for 2006.
The expansion of the Piaggio Group in the USA continued in
2005 too: the distribution network was enhanced by
increasing the Vespa Boutiques which are spread all over the
country to around 120. Vespa remains the Group’s leading
product with around 8,700 units sold, while the market share
remained largely stable at 16.0%. As for other non-European
countries, the Piaggio Group’s commitment remains directed
to those markets which are the most structured and where
customers have a high level of spending power. Derbi too
confirmed its position as European leader in its key sector,
that for 50 cc motorbikes, with a market share of 33.8%
(+4.7% compared to 2004) and the Senda confirmed its
position as the best18 selling 50 cc motorbike in Europe
(26,347 units), albeit the market in general fell by around
17% compared to the previous year.
Despite the presence in the subsectors of 125 cc motorbikes
– where Derbi maintained a 2.2% share – and of scooters (up
to and including 50 cc), this fall in the main subsector
where the brand operates led to a fall of 2.5% in net sales
for 2005. As for the scooter subsector, with 84,988 vehicles
sold in Europe, in 2005 the Aprilia brand raised its share
to 7.3% (+0.2%), while in the motorbike segment, with 18,114
units sold in Europe, Aprilia’s share in 2005 fell to 2.1%
(-0.8%). As for the American market, up compared to 2004,
the presence of Aprilia and Guzzi underwent a structural
reorganisation which will bear fruit as from the second
quarter of 2006. Albeit in a slightly negative market, Moto
Guzzi, with 1.7%, regained share in its niche market. Thanks
also to the launch of the new Breva 1100 cc and Griso 1100
cc, volumes in 2005 stood at 6,975 motorcycles sold with net
sales worth 43.8 million euro (+90% compared to 2004).
THE TWO-WHEEL PRODUCT RANGE
The Piaggio, Vespa, and Gilera series consist of a wide
range of products, which are regularly in the leading
positions in sales tables, with excellent coverage of the
various market segments. There were three models which in
2005 made a particular impact: Vespa LX, Liberty and
Beverly. Vespa LX was the Group’s best-selling scooter with
almost 55,000 units, or net sales of 94.1 million euro; the
sales of the Liberty model were over 46,000 units which
enabled net sales of 65.9 million euro. Just under 40,000
units were sold of the Beverly (114.4 million euro in net
sales) which continued to have a leading role in the Piaggio
range.
Significant volumes were also achieved by the pair of “big”
Vespas, the Gran Turismo and the GTS, which together reached
almost 21,000 units sold at 54.6 million euro in net sales.
The results for the two Piaggio Gran Turismo models were
also outstanding: the X9 and X8 in 2005 both recorded sales
of around 18,500 units, with net sales of 43.9 million euro
and 54.6 million euro respectively.
The main new product presented during 2005 was the GTS: it
is a product aimed at a particularly sophisticated and
demanding customer who wishes to combine the elegance and
classic styling which are typical of a Vespa, with the
advanced technology and performance worthy of a real Gran
Turismo scooter. There was also a significant success for
the LX, which was a worthy successor to the ET. Gilera
meanwhile presented the new version of the Runner, the
scooter with a motorbike inside, while Piaggio proposed a
new version of the Zip 4 Stroke, the first scooter wholly
manufactured at the plant in Foshan in the People’s Republic
of China. This will be Piaggio’s response to the fastest
growing segment for 50 cc vehicles, that of low-priced
classic bikes. In 2006 Zip with the addition of a 100 cc 4
Stroke engine will increase its potential in the over 50 cc
segment as well.
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The Piaggio Group operates internationally in the
light vehicles sector, a sector which the Group
helped to define in 1946 with the introduction of
the Vespa and in 1948 with the introduction of the
Ape, thus anticipating the emerging need for
individual mobility which is still a feature of
modern society. |
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Today the Piaggio Group is one of the leading global
operators, and confirmed European leader, in the
development, production and distribution of
two-wheel vehicles (scooters from 50 to 500 cc and
motorbikes from 50 to 1,100 cc). The Group also
operates in the development, production and
distribution of three and four wheel light
commercial vehicles (LTV) in the markets of Europe
and India (where it is the second largest operator).
The vehicles produced by the Group are distributed
in over 50 countries under the brand names of
“Piaggio” (scooters and three and four wheel
vehicles), “Vespa” (scooters), “Gilera” (scooters
and motorbikes), “Derbi” (scooters and motorbikes),
“Aprilia” (scooters and motorbikes), “Scarabeo”
(scooters), and “Moto Guzzi” (motorbikes). |
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The range of Aprilia products consists of a diversified
range of scooters and motorbikes of varying engine sizes.
The models which in 2005 particularly stood out were, for
scooters, the Scarabeo in various engine sizes (26,122
vehicles sold), the Sport City 125/200 (17,274 vehicles),
the SR 50 (22,968 vehicles), the Atlantic 125/250/500
(13,428 vehicles); and for motorcycles, the RS 125 (4,327
vehicles), the Pegaso (3,045 vehicles) and the RSV 1000
(1,853 vehicles). The Moto Guzzi range in 2005 saw the
introduction of the new Euro 3 twin spark 1100 engine, which
uses a new six speed gearbox and a new patented transmission
system, and which was adopted as from May 2005 on the Breva
1100 and as from September on the Griso 1100.
LIGHT TRANSPORTATION VEHICLES
The Light Transportation Vehicles (LTV) Division ended 2005
with 121,400 units sold, up by 33.9% compared to volumes in
2004. This growth arose especially from the success of the
associated Indian company PVPL (Piaggio Vehicles Private
Ltd) which further reinforced its presence on the domestic
market in India and gradually increased the capacity of its
production facility at Baramati. Moreover, in 2005 there was
an excellent performance from the European market which,
following several years in decline, started to grow again
thanks to the new commercial and marketing policy and to the
introduction of the new Quargo product. Therefore, it rose
from around 18,500 units sold in 2004 to 20,021 vehicles
recorded at the end of 2005. Growth in Europe, therefore,
stood at a significant level of 7.6% which not only enabled
an inversion in the trend by generating positive growth in
net sales, but also caused a real turnaround in the business
and in the contribution which Piaggio LTV Europe makes to
the Group.
Despite the unique nature of the product, in the European
market (mainly Italy), Ape continues to show signs of being
weighed down by the mature phase of its product life cycle
and saw a fall of 16.4% compared to 2004. The fall in the 3
wheel segment, however, was more than made up for by the
marked growth in the 4 wheel segment (Porter and the new
Quargo) which rose from 8,146 units in 2004 to more than
11,200 in 2005 (+38.2%).
Overall net sales of Piaggio LTV rose from 237.6 ML€ in 2004
to 304.0 ML€ in 2005 (+27.8%). Net sales generated in Europe
totalled 146.8 ML€, while India, following the sharp growth
in volumes, reached 157.2 ML€ in net sales. In the domestic
market, in particular, the Group rose from 4,837 Porters
sold in 2004 to 4,873 in 2005 (largely stable with +0.7%),
however increasing its market share in the N1 segment which
reached 2.3% (Source ANFIA: declared deliveries). In
particular, then, in the pick-up and chassis versions, in
which the Porter range has an important competitive
advantage compared to its rivals, Piaggio’s market share
consolidated at 21.3% (ANFIA figures: December 2005).
As a
consequence Piaggio reinforced its role as a key player in
the sector of compact commercial vehicles which are small,
highly manoeuvrable and have a high load-bearing capacity in
relation to their size. In addition, in the Heavy Quadricycle / 3 wheel segment, where Piaggio has always
played a leading role, the new Quargo performed well.
Launched at the end of 2004, in 2005 Quargo sales were
around 3,500 units. This performance more than made up for
the fall in the Ape estimated at around 1,500 units. It is
also worth highlighting an important effect of the mix since
the average price and unit value of the modern 4 wheel range
(Quargo and Porter), is higher than that for the 3 wheel
range (Ape).
The Indian market, where Piaggio Vehicle Private Limited, a
subsidiary of Piaggio & C. S.p.A., operates successfully,
continued to grow, up by 12.1% compared to 2004. During
2005, in terms of sales to the end customer in the segments
in which PVPL is present, 339,780 3 wheel units were sold
compared to around 303,000 units recorded at the end of
2004. In India the key market for 3 wheel commercial
vehicles continued to grow, with an increase of 12.1%
compared to 2004. Against this background, the performance
of the associated Indian company PVPL continued to show a
marked increase and an interesting growth rate. Sales rose
from almost 72,000 units in 2004 to over 100,000 units
during 2005. The growth rate for PVPL, therefore, stood at
41.4%. This marked growth enabled PVPL to significantly
increase its market share which rose from 23% of the total 3
wheel market in 2004 to the current 30%. Looking in detail
at the market, PVPL consolidated its role as market leader
in the Cargo segment (goods transport) and as a key, dynamic
and innovative follower in the Passenger segment (passenger
transport).
In the Cargo segment (0.5 ton and 0.75 ton), thanks in
particular to the “Piaggio Ape 501” and the numerous
customisation possibilities it offers to meet the varying
needs of customers in timely fashion, PVPL’s market share
stood at 38%. The key follower, an Indian manufacturer,
stood at just 23% (SIAM / PVPL figures). In the Passenger
segment (3 and 6 seaters) PVPL’s performance saw solid
growth and it continued to confirm its role as a valid
alternative to the historic local market leader, increasing
its market share by a full 10 percentage points from 14% in
2004 to 24% in 2005.
The reasons for the continual growth on the Indian market,
which led PVPL to have an overall, and constantly
increasing, market share of 30%, are a high quality product
and, above all, a value proposition that is enhanced by
advanced service that meets the needs of end users. As for
the product range, 2005 was dedicated to the commercial and
marketing launch of the Quargo – the new compact
professional vehicle – which was presented in autumn 2004.
2005, therefore, saw management of the marketing mix which
was aimed at consolidating the “customer base” of Piaggio
LTV – and they are very loyal to the brand – as well as
seeking new customer targets who in the new product can find
the best solution to their professional needs. During 2005
further versions of the Quargo were also launched (i.e.
Tilt-frame body, Van, Heavy Duties) in order to better
command the various key market segments. The results
obtained, expressed in terms of net sales, were significant.
During 2005 the new version of the Porter (which replaced
the previous one) was also put on the market, equipped with
a more comfortable cabin so as to better meet the needs of
professional customers. At the end of 2005 the Piaggio
Trackmaster was presented, an off-road vehicle destined for
the professional utility sector (ideal for agricultural and
leisure use) which requires an extreme vehicle suitable for
every type of surface or incline.
SPARE PARTS
2005 was the first year in which the Piaggio Group chose to
concentrate in a single Corporate structure the spare parts
division, with the aim, on the one hand, of optimising
customer service levels, and, on the other, creating
synergies between the various Group brands. As for the level
of service, 2005 ended with values over 93% in the first
instance. Although demand was largely unchanged, the
objective of making an overall improvement in the
competitive positioning of our brands and the consequent
development of the business was confirmed.
CORPORATE BUSINESS
2005 saw good results both at the level of volumes and in
the consolidation of relations with the public
administration, institutions and national service companies.
There was clear development in the European market, the
first important supplies to the overseas market in general
(Albanian Ministry of Industry - LTV, Algerian Ministry of
the Interior - Vespa, Argentine Ministry of the Interior –
Breva) and a marked consolidation of the domestic market
(Italy). At a European level the development of supplies was
particularly positive in the postal services sector (4,000
vehicles + 60% compared to 2004) and involved France,
Holland, Spain, Austria, Switzerland, Germany and Greece.
The domestic market, in addition to the awarding of the
supply for the Italian post office, saw significant results
in the services sector generally and in particular in public
utilities. In the LTV sector the increase in vehicles (1,600
compared to 700 in 2004) was achieved through the
development of new commercial relations and through the
consolidation of existing relations.
In relation to the range of motorbikes (Guzzi and Aprilia),
during the year contacts were re-established with the
central administration and town councils to guarantee the
offer conditions and the company’s involvement in future
tenders. In addition, the public administration market
segment was strongly affected by the fall in financial
resources (budget cuts), a situation which will involve this
market segment in 2006 as well.
RESEARCH AND DEVELOPMENT
During 2005, the Piaggio Group continued with its policy of
research and development activities, allocating overall
resources of 54.9 ML€ (of which 31.2 ML€ for Piaggio, 4.0
ML€ for Nacional Motor, 16.2 ML€ for Aprilia, and 3.4 ML€
for Moto Guzzi), with a ratio to net sales of 3.8%. The
associated Indian company Piaggio Vehicles Pvt Ltd for its
new products largely relied on the development undertaken by
the parent company Piaggio & C. S.p.A. in the LTV business
area. In particular the development activities related to
new vehicles and new engines (above all from an
environmental aspect and already conformed with the new Euro
3 regulation). Following the development activities for new
two wheel products, for an overall cost of 31.2 ML€ the
Piaggio brand started production of completely new vehicles
and engines for products already in the range such as:
· The new Euro 3 engines for all the Group’s scooters and
the new Euro 4 version for
the Porter
· Vespa GTS and LX with the related engines
· Runner
· Quargo INDIA.
As for the Aprilia brand, 2005 with overall expenditure of
16.2 ML€, saw the start of production for:
· Atlantic 500 Sprint
· Pegaso 650, in both the road and Enduro versions
· Scarabeo 50 with the new 2 stroke Piaggio engine
· TUONO 1000 R
The activities to design and industrialise the “off road”
bicylinder range complete with Cross, Motard and Enduro
versions also continued. In addition, Aprilia over coming
months will see to the “updating” of the range of its sports
motorbikes with the restyling of the RSV 1000 and of all the
vehicles over 50 cc conforming to the Euro3 regulation. As
for Guzzi, following overall expenditure of 3.4 ML€, during
2005 the BREVA 1100 and GRISO 1100 went into production.
Finally, Derbi, with overall expenditure of 3.9 ML€, started
production of the GP1 50 cc, Senda R and SM and Boulevard
200.
OPERATIONS
The restructuring of the facility dedicated to the
production of scooter engines was completed by finishing the
complete reorganisation of the buildings through civil
engineering and plant works and defining a new production
arrangement through new layouts of the manufacturing areas
with the aim
of streamlining the various processes and improving the
environmental hygiene. During 2005 work started to
reorganise the 2Bis facility dedicated to the production of
motorbike engines in the low and high cylinder capacity
ranges. As part of the 2 wheel business, the project was
launched to rationalise the facility at Scorzè which
envisages the redefinition of the logistical flow and the
streamlining of production processes through the new layout
of the Motorbike and Scooter assembly areas. In 2005 the
reorganisation of the Motorbike factory was completed, while
the Scooter factory will be completed during 2006.
In the LTV Operations at Pontedera, among the various
activities undertaken, work was started on the production
lines for the new vehicles which are planned for phase-in
during 2005/2006. In the Indian plant of Baramati production
capacity of 90,000 Ape vehicles per year was increased by
36,000 Ape passenger vehicles per year with the completion
of a new factory and the implementation of new production
facilities for vehicle assembly and painting.
CUSTOMER MANAGEMENT AND QUALITY
The “organisational model” to support the Group’s quality
management system, realisation of which started in 2004, has
been developed in line with a customer perspective for the
results of the individual processes (product development,
sales and post-sales); in particular, it has been agreed to
parallel the orientation to technological innovation with a
customer orientation, as an expression of their needs and
expectations, in order to create a company with a
significant ability to ensure the loyalty of its customers
to the Group’s brands.
Customer satisfaction and loyalty are in fact the best
measure of the quality level of the company’s system; they
are periodically analysed by the Group, and are decisive
factors in identifying the priorities in the growth and
development plans. The information regarding “customer
perception” is also closely tied to internal performance
monitoring in relation to the reliability level of products
and services, the quality of parts and the production
processes for the various types of vehicles and engines. The
customer satisfaction and product and process reliability
targets have since 2004 been a decisive element in reward
systems for all staff (not only managers), as a mechanism to
reinforce the realisation and development of the
organisational model described above.
The Piaggio Group, in its new dimension (Piaggio, Aprilia,
and Moto Guzzi), strengthened its own business model,
creating a central division dedicated to the design and
development of methodologies and tools to check product and
process quality and “company quality assurance systems”. The
division coordinates all the activities needed to define a
Quality and Customer satisfaction plan and to check product
quality, through the definition of standards, which it
certifies with reliability tests on products in the various
phases of the development and construction of the Group’s
vehicles.
During 2005 Piaggio saw a consolidation of the improving
trends in product reliability as perceived by customers (50%
in the period 04-05 - 12% in 2005 – ratio of perceived
defects) which enabled an improvement and competitive
continuation of the level of customer satisfaction at the
end of 2005. These results can be seen in a marked reduction
in product support costs (warranty costs) and in the
improved production quality indicators and in the quality
level of parts. In 2005, in addition, the company was
engaged in disseminating these tools and methods throughout
all the Group companies and brands and, at the end of the
year, customer satisfaction surveys had already started to
record the first results for the Aprilia and Moto Guzzi
brands.
As regards Customer Satisfaction, 2005 was characterised by
a repositioning of the after-sales technical and commercial
assistance service, which will be completed in 2006.
Commercial assistance is offered, alongside and by way of
support to the distribution network for various Group
brands, through a call centre and an online customer service
(Brands website); here more than 100,000 contacts have been
handled, offering information on the retail prices
recommended by the constructor for its products and
services, information on the content of promotions and on
the commercial and assistance network, as well as on the
management of customer claims supported by specific support
initiatives.
As for technical assistance, alongside the traditional
assistance service during the vehicle’s warranty period,
there are new services such as: extended guarantees (3 and 4
years), prepaid packages for routine maintenance with or
without extended warranties; in particular for fleets,
services are available (corporate business customers) and
product technical management services (routine and
non-routine maintenance) which in some cases are extended to
the point of managing the entire product life cycle. In 2005
3,800 service packages were handled in total, such as those
above, of which more than 1,000 with complete technical
management of the product.
HUMAN RESOURCES - EMPLOYEES
Piaggio Group’s employees as at December 31, 2005 numbered
6,353 units including seasonal workers (834 units of which
807 in Piaggio Vehicles), with an increase of 182 units
compared to the previous year which includes an increase of
323 units in Piaggio Vehicles alone. As for the parent
company at December 31, 2005 employees of the Piaggio brand
totalled 3,110, with a decrease of 85 units compared to the
previous year, while the employees of the Aprilia brand
totalled 935, with an increase of 13 units compared to 2004.
In the period from February to September 2005 the Piaggio
brand took on 750 people on fixed-term contracts (annual
average 265 units), while the Aprilia brand in the period
from January to June employed 243 people on fixed-term
contracts.
RESOURCE MANAGEMENT AND DEVELOPMENT
2005 saw the implementation of new Management and
Development programmes for human resources with particular
reference to three specific projects: People Satisfaction -
Talent Recruiting - Key people.
People Satisfaction: In response to the indications that
emerged from the mood survey carried out in 2004 an
Operational plan for 2005 was developed with particular
regard to the areas of “Communication”, “Involvement”,
“Training”, “Resource Management and Development” and “Work
Life balance”. During November 2005 the survey was repeated
for all Group staff by extending the initiative to Aprilia
and Moto Guzzi both in Italy and abroad. Following the
results an improvement plan will be drawn up, as with the
previous survey, to be implemented during 2006.
Talent Recruitment: The project, launched in 2004 with the
aim of selecting talented graduates from engineering and
economics faculties, continued also in 2005 with Career days
undertaken at the Luigi Bocconi University in Milan, the
Milan Polytechnic and the L.U.I.S.S Guido Carli University
of Rome, with the presence of around 300 graduates from the
universities involved. Following the selections, around 30
apprenticeship projects were launched, with the award of
some study grants and, for some candidates, the possibility
of a permanent contract. The project will also continue in
2006, with the involvement of other Italian universities.
Key People: In 2005, the project – aimed at activating an
exchange between the company and key interlocutors – was put
into operation with the nomination of the key resources and
the activation of the “individual value creation plans”, for
the resources under Piaggio and Derbi. During 2006, the
identification of the Key People in Aprilia and MotoGuzzi
with the related application of the policy will take place.
FINANCIAL AND BUSINESS PERFORMANCE OF THE PIAGGIO GROUP
BUSINESS PERFORMANCE
Consolidated net sales of the Piaggio Group totalled 1,451.8
ML€, of which 1,135.3 ML€ relating to Piaggio and 351.0 ML€
relating to Aprilia, with an overall increase of 367.6 ML€,
or 33.9%, compared to 1,084.2 ML€ in 2004, of which 351.0
ML€ was due to the different consolidation area. The further
increase in net sales can be attributed to the 2 wheel
business which, thanks to the launch of new products which
occurred in the higher range segments, recorded an increase
of 0.6% compared to the previous year. Also the LTV Business
saw an improvement compared to 2004 (+27.9% in terms of net
sales), largely due to the performance of the Indian market
where the Piaggio Group strengthened its presence thanks to
the increase, compared to the previous year, in sales
volumes of 40.6% and in net sales of 46.2%.
Gross margin: Gross margin was 438.7 ML€, up by 115.8 ML€
compared to the previous year (+39.1%). As a percentage of
net sales, efficiency gains improved the ratio from 29.8% in
2004 to 30.2% in 2005.
Operating costs: Operating costs, 343.9 ML€ (+83.3 ML€
compared to 2004), included amortisation and depreciation of
45.4 ML€ and costs of 298.5 ML€, of which research and
developments costs were 25.7 ML€. Amortisation of the
capitalised research and development costs at 31 December
2005 totalled 32.7 ML€. The total research and development
costs recorded in 2005 income statement was 58.4 ML€, while
total spending, including the capitalised portion, was 57.6
ML€ (-0.8 ML€ compared to 2004). Following the adoption of
new international accounting standards, operating costs also
include income and charges which mainly arise from: 18.6 ML€
anti-pollution incentives from the Ministry of the
Environment; 2.0 ML€ extraordinary income; (3.5) ML€
writedowns of intangible assets; (2.3) ML€ writedowns of
tangible assets; (23.0) ML€ provision for risks and other
provisions; (6.0) ML€ income and non-income taxes.
EBITDA: Group consolidated EBITDA at 31.12.2005 – recorded
in the table on Page 3 - was 184.8 ML€ (12.7% of net sales),
compared to 122.7 ML€ in the previous year (11.3% of net
sales).
Depreciation, amortisation and writedowns: The amortisation
of productive assets included under industrial costs
totalled 45.1 ML€. Amortisation included under operating
costs totalled 45.4 ML€, of which 32.7 ML€ related to
research and development as already set out. Therefore, the
total cost of depreciation and amortisation involved in
creating the operating income totalled 90.5 ML€. Following
the adoption of the new IAS/IFRS international accounting
standards, the consolidation difference recorded in the
Group balance sheet at January 1st, 2004 is no longer
amortised, but is, on at least an annual basis, subjected to
an impairment test. The impairment test carried out
confirmed that the values recorded on the balance sheet need
not be subjected to writedown. As for the acquisition of
Aprilia, the goodwill deriving from the operations was
recorded as the value of the Aprilia brand. The amortisation
of the brands recorded in the Group financial statement
totalled 8,1ML€ at December 31, 2005.
Operating income: The trend in net sales and costs set out
above led to operating income of 94.3 ML€ compared to 62.3
ML€ in the previous year. The ratio of operating income to
net sales thus rose from 5.7% in 2004 to 6.5% in 2005.
Financial charges: Net these totalled 30.3 ML€ (2.1% of net
sales), compared to 21.4 ML€ in 2004 (2.0% of net sales)
Net income: Net income stood at 38.1 ML€ compared to 26.3
ML€ in the previous year. The net profit attributable to
minority interest was 0.2 ML€ compared to 0.3 ML€ in 2004.
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