One of the biggest draws at last weekend's Goodwood Festival of Speed was the exhibition of the 20 winning models of the design contest "New Concepts of the Myth" which was hosted by Ferrari GB in a spacious, airy viewing arena, highly conducive to studying these interpretations of Ferrari's future crafted by some of the world's most exciting design students.

Huge attention surrounded this styling contest which was thrown open to design students from four of the world's leading automotive design schools (College for Creative Studies of Detroit, Coventry University School of Art & Design, Istituto Europeo di Design of Turin and Tokyo Communication Arts) with the winners being announced last November. Since the the 20 chosen models have embarked on a 'tour', most recently being presented in the USA, but last weekend it was the turn of the Festival of Speed to showcase the collection.

Ferrari GB paid very close attention to the Goodwood Festival of Speed, which has now firmly booked its place on the calendar as one of the UK's leading motoring events, this year. While the highlight of Ferrari's high-profile appearance was undoubtedly the UK and Goodwood debut of the new 599GTB Fiorano, their whole collection was housed in the historic Stable Courtyard in two huge biosphere-lookalike display areas: their current performance roadcar line-up (599GTB Fiorano, 612 Scaglietti Wallpaper*, Superamerica and F430 Spider) in one, and the 'New Concepts of the Myth' models in the other.

The spacious, airy feel of the covered area really brought out the lines and curves of these carefully designed models, the feeling of this being a truly authentic exhibition rounded out by the detailed guides explaining each of the models being handed to visitors by the Ferrari staff on entering. Certainly one of the busiest areas of Goodwood, a constant stream of interested visitors digested the individual merits of these winning models all weekend long.

New Concepts of the Myth

Luca di Montezemolo and Sergio Pininfarina announced on 18th November 2005 in Maranello the winners of the Car Design competition that greatly excited the upcoming automotive design talents from all over the world. The 20 finalists models were conceived by students coming from 13 different countries, representing four renowned schools - College for Creative Studies of Detroit, Coventry University School of Art & Design, Istituto Europeo di Design of Turin and Tokyo Communication Arts.

That November morning, the young designers introduced their 1:4 scale models to the jury, as well as a series of sketches and concepts of the inside and the outside of their designs.
 

The winning models were judged to be: "Millechili" – by Luis Agullo Spottorno (Spain) and Felix Hiller (Germany) – Istituto Europeo di Design, Turin; "Fiorano" – by Rob Battams (UK), Tom Hardman (UK) and David Imai (USA), Coventry University - School of Art & Design; "Tre Diviso" – by Daisuke Nagasato (Japan), Kim Teakyung (Korea) and Hiroaki Yakubo (Japan) - Tokyo Communication Arts; and "Ascari" – by Manuele Amprimo (Italy), Werner Gruber (Italy) and Yu Jae-Cheul (Korea) – Istituto Europeo di Design, Turin. The four winners were also offered unique opportunity of work experience at Ferrari’s or Pininfarina’s Concept Design’s Department.

Special mention were also made for significant proposals given to: the high level of attention and care shown towards the project: Tokyo Communication Arts; the most voted project at www.ferrariworld.com site: "Ferrari F Zero" – by Jean-Michel Raad (France), Shen Jiang (China) and Leon Dang (China) – Coventry University School of Art & Design; best project’s name: "Millechili" – by Luis Agullo Spottorno (Spain) and Felix Hiller (Germany) – Istituto Europeo di Design, Turin; and the female team: "Vigore" by Keiko Ikeda (Japan), Hye Jin Kim (Korea) and Yanagimoto Kazuo (Japan).

"612 Lafayette" - by Shigenori Maeda (Japan), from the College for Creative Studies of Detroit, won the "Alcoa Award", a special design prize for Excellence Design for Aluminium, while the Sunday Times, the leading UK Sunday newspaper, also presented its special "Reader’s Award" to the "Ferrari F Zero" project.

The jury was composed of a team that, in real life, decides the style of Ferrari cars designated for production: President Luca di Montezemolo, Vice President Piero Ferrari, General Manager Jean Todt, Vice General Manager Amedeo Felisa, the Concept Design Chief Donato Coco and the Head of Product Portfolio Development Massimo Fumarola. In addition, Life Senator Sergio Pininfarina and Ken Okuyama, Chief Designer for Pininfarina, were part of the jury. Even Giuseppe Bonollo and Frank Stephenson, currently Responsible for Product Portfolio Management of Fiat, and Responsible for Fiat and Lancia’s Style Centre respectively, took part in the jury, as previously Ferrari’s Responsible for Product Strategies and Responsible for Concept Design.