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A kaleidoscope of trends and new ideas
to attract thousands of visitors, the Bologna Motor Show has
become Italy’s most important motor and motorcycle event. It
is an extraordinary occasion, at which Fiat will be present
with a youthful, fresh, and visually striking stand, with
simple, rounded lines and plenty of white everywhere, on the
walls and the floors, in order to set off the design and the
livery of the cars on display: from the Panda Dakar to the
Grande Punto Rally Super 2000, the Panda Tanker concept car,
the Fiat Sedici, the Grande Punto Sport, the Croma 2007, the
Panda Panda and the Panda 100 HP, right down to the original
Fiat Adventure Concept Car.
The setting is completed by the imposing Fiat building,
decorated with 3-D logos and LED lights, and by two large
spheres of overlapping blades of lacquered wood designed to
present the leitmotif that links the much-expected New 500
to the original model of the Sixties. And at the base of one
of these original spheres is a real Fiat 500 from 1960. In
Bologna, the many automotive novelties combine with the
architecture and graphics of the stand to create a unique
atmosphere, which communicates sportiness and Italian
technology.
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Fiat cars
on display in Bologna will range from the Panda
Dakar to the Grande Punto Rally Super 2000, the
Panda Tanker concept car, the Fiat Sedici, the
Grande Punto Sport, the Croma 2007 (above), the
Panda Panda and the Panda 100 HP, right down to the
original Fiat Adventure Concept Car. |
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Fiat will be present in Bologna
with a youthful, fresh, and visually striking stand,
with simple, rounded lines and plenty of white
everywhere, on the walls and the floors, in order to
set off the design and the livery of the cars on
display, which will include the Sedici 4x4 (above). |
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The Fiat stand will be a place where visitors can meet
friends and listen to music, thanks to the various DJs from
Playradio who will be on duty throughout the show, play on a
7-metre pinball machine, and purchase official Fiat items
and accessories from the boutique in the display area. But
the entertainment and the surprises also continue outside
the pavilions housing the stands. An off-road circuit has
been prepared in an area of about 2400 square metres, with
different road surfaces and the obstacles typical of this
type of course, where the public will enjoy hours of
entertainment driving the Fiat 4x4 models.
And finally, in perfect harmony with the young, sporty
public, the Fiat Light Commercial Vehicles brand will also
be at the 31st Bologna Motor Show, with the latest models
reflecting the brand’s winning characteristics: power,
sturdiness and acceleration.
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