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Martini Racing, one
of the most famous names in world motorsport sponsorship,
today announced that it is returning to Formula One in 2006
as an official partner of Scuderia Ferrari, the most
prestigious and successful team in the history of the FIA
Formula One World Championship.
Martini Racing,
which will use the distinctive Martini ‘Ball and Bar’ brand
icon on the car, has been associated with some of the most
celebrated teams and vehicles in world motorsport for more
than 35 years. Today’s announcement, confirming a multi year
sponsorship deal between the global drinks brand and
Scuderia Ferrari, further endorses that association, and
links Martini with both a team and sport that reflect its
dynamic, cosmopolitan, and sophisticated nature.
Robert Furniss-Roe,
Director of Martini Racing, said, “We are extremely excited
about our new partnership with the Scuderia Ferrari F1 team.
We have a long and proud heritage in motorsports and this
latest chapter promises to be rewarding and exciting for us
and our consumers. Ferrari has produced some of the most
evocative and famous racing cars ever built, and there is no
other team in Formula One that better reflects the
personality and character of Martini. The global appeal of
Formula One also provides us with a highly visible platform
to engage and communicate with consumers around the world.”
Martini is
exceptionally proud of its heritage in motorsport through
Martini Racing, and sees its partnership with Ferrari as far
more than just a logo on a car. Furniss-Roe explained,
“Martini’s pride goes hand in hand with a deep sense of
social responsibility and respect for the communities it
serves.
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Martini Racing’s amazing legacy in motorsport
stretches as far back as 1968. Since that time
Martini has been associated with an illustrious list
of teams, including Brabham, Alfa Romeo and Lotus in
Formula One, Porsche in the World Champion Series,
Le Mans, World Rallying and the German Touring Car
Championship and Lancia and Ford in both the World
Rally Championship and the World Championship of
Endurance Racing. |
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Martini Racing's famous
colours will appear on the new Ferrari F1 car (seen
here on its shakedown at Fiorano last Monday) when
it is officially unveiled at the Mugello circuit
tomorrow morning. |
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"Martini Racing has more than 35 years experience at the
highest levels of motorsport, and this has provided us with
a comprehensive understanding of the sensitivities
surrounding the drinks industry and motor racing. Our
position in Formula One with Ferrari will enable us to
communicate a strong message of responsible drinking, which
will form the basis of a pan-European anti-drink and drive
campaign that we will be implementing during this year’s F1
season.”
In addition to its sponsorship of Ferrari, and an anti-drink
and drive campaign, Martini will also be sponsoring a new
lifestyle TV programme in 2006, featuring all the glamour
and action from the world’s top motorsport series. Thirty
three episodes of Martini World Circuit will be broadcast
worldwide, in six different languages, from the beginning of
March 2006.
Martini Racing’s
amazing legacy in motorsport stretches as far back as 1968.
Since that time Martini has been associated with an
illustrious list of teams, including Brabham, Alfa Romeo and
Lotus in Formula One, Porsche in the World Champion Series,
Le Mans, World Rallying and the German Touring Car
Championship and Lancia and Ford in both the World Rally
Championship and the World Championship of Endurance Racing.
Martini Racing has also been closely involved with a number
of motorsport legends through their sponsorship of various
teams, including one of the greatest F1 drivers of all time,
Mario Andretti; the inspirational F1 drivers Carlos
Reutemann and Michele Alboreto; six times Le Mans winner
Jacky Ickx; World Rally Championship driver Markku Alen; and
1981 winner of the World Championship of Endurance Racing,
Ricardo Patrese. In addition other famous drivers have all
been associated with Martini Racing including Carlos Sainz,
Colin McRae, Miki Biasion, Didier Auriol, Juha Kankkunen,
François Delecour and Derek Bell.
Furniss-Roe concluded, “We share a common Italian heritage
and passion with Scuderia Ferrari and look forward to an
exciting and glamourous 2006 season with a winning Italian
team.”
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