National Museum of Cinema in Turin

08.06.2007 the National Museum of Cinema in Turin is reviving the legend of the Prancing Horse

From now until the 1st July the National Museum of Cinema in Turin is revives the legend of the Prancing Horse thanks to the exhibition Ferrari and the cinema, hosted inside the stunning Aula del Tempio and dedicated to actors, actresses and films, which have contributed to the fascination of the cars from Ferrari all over the world.

The exhibition has been curated on the occasion of the 60 years of the house from Maranello; the exhibition has been already shown at the Galleria Ferrari and now arrives in Turin at the National Museum of Cinema, where it adapts itself to the extraordinary exhibition halls. A gigantic film roll points up into the helical ramp of the Aula del Tempio, the heart of the "Mole", the museum's building. Instead of the frames, there are more than 40 large format photographs from the Ferrari archives, telling about the relationship between Ferrari and the cinema, immortalizing actors and actresses with their cars, both in their private lives and on the film sets. Between the photographs there are billboards and posters, telling about the cinema and Prancing Horse as its main protagonist in films such as Ieri, Oggi, Domani, Tiger and the Pussycat and On the beach.

On two big screens the visitors can see images underlining the strong relationship between Ferrari and the cinema. On one screen a film with sequences from more than 70 different films is shown: the legend of Ferrari has always stimulated and inspired Cinecittą and Hollywood, while the cars with the Prancing Horse have always been unforgettable protagonists.
 

The exhibition has been curated on the occasion of the 60 years of the house from Maranello; the exhibition has been already shown at the Galleria Ferrari and arrives now in Turin.

From now until the 1st July the National Museum of Cinema in Turin is revives the legend of the Prancing Horse thanks to the exhibition Ferrari and the cinema, hosted inside the stunning Aula del Tempio.


Ever since the 50s in black and white, with Ava Gardner and Gregory Peck, in the "classics" of the 60s with Sofia Loren and Marcello Mastroianni, but also with Alain Delon and Walter Matthau and in the cult series of the 70s until the mega-productions from Hollywood of our time.

On the other screen a film tells the story of the first 40 years of Ferrari and the places of its history with extraordinary actors: the 125 S, the 250 Le Mans and the F40. Between the two big screens more cinema posters can be seen, framing the nose of a flaming Ferrari 268 SP from 1962.

The Ferrari 60 Relay's testimonial will be present at the inauguration of the exhibition. The car manufacturer with the Prancing Horse celebrates its 60th anniversary with a relay around the globe. The cars started on 29th January 2007 at the Italian embassy in Abu Dhabi in the United Arab Emirates. The Relay will arrive in Turin on 10th June and will end on 23rd June in Maranello. At the inauguration of the exhibition in Turin all the present Ferraristi will become symbolical torchbearers of the baton, which displays with 60 enamelled symbols the most important events of the history of the manufacturer from Maranello.
 

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Until 16th September the Galleria Ferrari is enriching its expositions dedicated to the 60 year history of Ferrari with an original exhibition of posters drawn from competitions in Italy and around the world

© 2007 Interfuture Media/Italiaspeed