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The Quelli che
Bravo blog (http://www.quellichebravo.it), dedicated to the
new Fiat Bravo has been active for almost a month, and it is
attracting car enthusiasts from all over Italy, and beyond.
In the Blog they find renderings, unpublished material,
podcasts and videos about the birth of the new car,
described by the people who have worked on it. Since
December 19, the day that it went online, it has received
thousands of visitors every day, making a total of more than
140,000 by January 14.
The blog makes
extensive use of the innovative, “social” tools offered by
the web. The clips are published on YouTube (http://www.youtube.com),
and the photos on Flickr (http://www.flickr.com), so that
anyone who wants to, can download them and republish them in
his own blog or website.
The first clip,
an interview with Frank Stephenson, has already been seen
over 13,000 times and republished on numerous Italian and
international sites. The same goes for the videos of the
Styling Centre, which have been seen more than 10,000 times.
The first piece of the video interview with De Meo was seen
over 6,000 times, on the first day alone. The photographs of
the renderings have also been seen thousands of times. The
first opening post received more than 150 comments in just a
few hours.
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The new C-segment Fiat
Bravo will be officially launched to the media at
the end of the month and will begin arriving in the
showrooms from early February. |
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Online, there is currently a
video interview with Luca De Meo, Fiat Brand
Manager, who talks about the future of Fiat and of
the new Bravo, which will be launched very soon. |
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With “Quelli che Bravo” Fiat has opened the doors of the
company to the public, which has obviously appreciated the
gesture. Online, there is currently a video interview with
Luca De Meo, Fiat Brand Manager, who talks about the future
of Fiat and of the new Bravo, which will be launched very
soon. This will be followed by interviews from the Safety
Centre, and some news about the engines and the range by
Fabio Galetto, Fiat Marketing Manager for Italy.
Fabrizio
Corigliano and Manuela Crippa, Product Manager at Bravo
Headquarters and for the Italian Market respectively,
currently write in the blog every day, assisted by Barbara
Berardi and Marco Massarotto. The four of them tour the
company, describing the birth of the Bravo, from its
creation to manufacturing, and interviewing Fiat management
about Fiat’s new segment C model.
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