“Fiat Light Commercial Vehicles” is set to change name and logo, with the new brand name “Fiat Professional” as of today. The new logo is a combination of the Fiat logo and the word “Professional”, which underlines both the brand’s identity as a part of Fiat Group Automobiles and its clearly international vocation.

The word “Professional” highlights the brand’s aspiration to give the image independent status, while at the same time accentuating its ability to respond to the needs of professional clients. The best proof of this is the fact that it has represented a day to day ally in the working world for over a century, with a role in the economic and social development of many countries. This professional expertise is based on four key values: the capability that comes with direct experience on all levels, from the project manager to the mechanic who services the vehicles; the sales figures from the various markets, thanks to the brand’s range of successful products; the fruitful, stable relationship that has been forged between the company and the demanding professionals of the transport sector, and lastly, the innovation that characterises the vehicles themselves – always one step ahead of changes in and demands of the market.

To take a closer look, in the new logo, designed by RobilantAssociati (an agency specialised in Brand Consulting and Strategic Design), the word professional appears in ruby red on a grey stripe that recalls the metallic strip used to customise the exterior of dealerships. And this sales network represents a strategic asset for “Fiat Professional”.
 

Fiat decided to combine the presentation of the new Scudo Panorama to the press with the launch of the new ‘Fiat Professional’ logo which will be used all over the world. The logo was born from the need to make the image of the sector more autonomous while maintaining the strong bond with the Fiat brand. This is why no elements were introduced into the Fiat Professional trademark that could alter the image of the Fiat logo.