The new Lancia Ypsilon offers the innovative Blue&Me® system developed by Fiat Auto and Microsoft, which changes the communications, information and entertainment paradigms in the car, improving the comfort and quality of the time spent on board. And the range will be completed soon by even more advanced devices that will give access to the many novelties that technological progress will bring in the future: from a compete multimedia system to satellite navigation and a whole series of services that will make every journey even more comfortable, safer and easier.

Lancia now takes a first step in this direction with the world’s first ‘Community Car’, an extraordinary novelty in the field of marketing and services that caters for ‘Very Ypsilon People’. A special limited series of the new Ypsilon goes on the market in Italy with two-tone bodywork (Blue-Opaque Blue) and the Blue&Me® system, a latest generation cell phone and a prepaid TIM telephone card complete with a traffic bonus. Thanks to this innovative kit, customers of this special series can chat among themselves, sending vocal text messages, and creating a real community that shares the values of the Lancia brand and draws attention to technological innovation but also to the prestigious services linked to the Blue&Me® system.

Users of the new Ypsilon Blue&Me® can also access a wide range of information, such as local events, and reminders of maintenance deadlines for the car, but also horoscopes and quizzes.
 

And finally, they can receive exclusive information about the latest novelties from Lancia by text message. The Blue&Me® is extremely simple to use, thanks to Bluetooth® technology, and features a hands-free system with voice recognition that allows you to make and receive calls and to listen to music while you drive, simply and safely. It also lets you communicate with the outside world from the car using your own personal devices such as a cell phone or PDA.

With the Blue&Me® system, you can listen to your favourite music recorded on a cell phone, on a new smart phone, on an MP3 player or on a USB pen drive. All thanks to a USB port on the tunnel, which will take any digital device that has a similar connection. This makes it possible to reproduce musical audio files directly (MP3, WMA and WAV), through the stereo system.