Lancia have released the first images of the new Lancia Ypsilon Sport by MomoDesign less than a week ahead of its Geneva Motor Show debut, revealing the similar mild reworking effect that was introduced by MomoDesign on the outgoing model.

Sustained by the success of the previous Ypsilon MomoDesign, the new Ypsilon Sport by MomoDesign makes its debut on the Lancia stand, a new version of the model with a dual soul (dynamic look and innate elegance), and a new chapter in the collaboration between two brands famous the world over for their contribution to the development of Italian industrial design. Lancia and the MomoDesign Styling Centre have created an extremely personal formal language which makes their creations stand out among so many mass-produced products. For example, the exclusive items of clothing and the accessories designed and manufactured by the MomoDesign Styling Centre: from helmets to watches, sunglasses, shoes and suitcases. They are all unique products in the fashion world, just as Lancia creations are unique.
 

The new Ypsilon Sport by MomoDesign is therefore a concrete example of how an ‘automotive object’ can be reinterpreted from an aesthetic viewpoint together with another brand, highlighting the expressive features that have always identified Italian design: innovation, styling and character.

With the Sport by MomoDesign version, the new Ypsilon range addresses young motorists who are looking for a sporty car at an accessible price, which will guarantee excitement at the wheel, but will maintain the elegance and distinction embodied by this compact Lancia model. The Sport by MomoDesign version will be marketed from the end of June in Italy, and will subsequently join the new Ypsilon range on all the other markets.