A group of Transportation Design
students at the l'Istituto Europeo di Design (IED) in Torino have presented a
tribute to the reborn Abarth brand with their interpretation of a small,
2-seater sportscar to carry the famous 'scorpion' logo. Dubbed the "Abarth SS",
this interesting design project immerses itself in the long-standing Abarth
tradition which has now been revived by Fiat with the official re-launching of
the brand at the Geneva Motor Show in the spring.
This is the second Fiat-derived small two seat concept sportscar to be presented
this year, also in Geneva design house Bertone unveiled a well-received Panda-based
'Barchetta'. The IED has a long standing tradition of creating full scale
concept cars which are shown at the Geneva Show: this year is presented the 'sporty off-road' beON
model in the halls of the Swiss Palexpo, and in recent years the Transportation
Design course students have show a Lancia-themed concept car, the Haizea (2006) and the
year before the Fiat X1/99,
an idea that drew on the famous little Fiat X1/9. In fact the Abarth SS sketches reveal
thinking drawn from the X1/99 concept car, which was a well thought out project with
an innovative mechanical stowing solution for its retractable roof.
The new 'Abarth SS' project has been undertaken by Matteo Bergantin, Michele
Cito, Andrea Corona, Alex Mastinu, Giulio Partisani and Satoshi Shiina, all
of whom are students on the IED's Transportation Design course.
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Dubbed the "Abarth
SS", this interesting new IED design project
immerses itself in the long-standing Abarth
tradition. |
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The new 'Abarth SS'
sportscar design project has been undertaken by IED
students Matteo Bergantin, Michele
Cito, Andrea Corona, Alex Mastinu, Giulio Partisani and Satoshi Shiina. |
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A group of Transportation Design students at the
l'Istituto Europeo di Design in Turin have presented
a tribute to the reborn Abarth brand with their
interpretation of a new small, 2-seater sportscar. |
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The students envision a small sportscar of length,
3.55m, width, 1.68m, and height, 1.20m, and powered by a normally-aspirated 100hp
1.4-litre engine or the new 150bhp turbo unit destined for future Abarth-branded Fiat
models, while a price of around 18,000 euros in suggested.
For
forty years, the Istituto Europeo di Design has been
operating in the fields of Education and Research in the
disciplines of Design, Fashion, Visual Arts and
Communication. Today it is an international network
constantly on the growth. The scope of the Istituto Europeo
di Design is to offer young professionals the most
efficacious tools necessary to answer the constantly
evolving demands of the production world: a project and
communication culture that will accompany them throughout
their careers. Since its inception the IED has trained in
its locations (Milan, Rome, Turin, Madrid, Barcelona and
San Paulo in Brazil from February 2005)
70,000 students who have come from 85 different
countries. Every year, in Italy, more than
1,600 foreign students attend IED
courses. The Turin facility is home to the Transportation
Design course. Thanks to its territorial growth, the IED
plays more and more the role of Culture and European Design
Projects Ambassador participating in numerous countries in
cultural, economic and environmental issues and organising
exhibitions on "Made in Italy" and Italian Design, realised
both in Italy and abroad.
While the Abarth SS currently remains
just as a styling project, following the IED's recent
tradition of realising well-presented full-scale concept car projects, there
must be a strong chance that this path will now be followed, allowing a clear
look at one potential future solution for Abarth brand to develop an own branded standalone
product.
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