Maserati has started the New Year with the official launch of the Maserati Quattroporte Automatic at the Detroit International Motor Show, a significant new version of the model which is already the most successful Maserati of all time and which is set to considerably increase Quattroporte sales.

Given the importance of the US market for Maserati, it is no surprise that this is the second time that Maserati has chosen the United States for the official presentation to the public of one of its models. “From the debut of the Maserati Coupé in 2002 up until now with the launch of the Quattroporte Automatic, the States represent a challenge for the Trident brand, being the most competitive market in the entire car business and at the same time a place where the Modena factory has registered one sales record after another in the past few years”, says Roberto Ronchi, CEO and General Manager of Maserati Spa. “The Quattroporte Automatic, moreover, is a car that can be said to be well suited for the North American market, where customers are used to long journeys and are particularly attentive to driving comfort.”

If the exterior design and the interior maintain the style and elegance that have made the Trident flagship an unmistakable and multiple award-winning car, the mechanical side benefits from the great innovation that Maserati presents today in Detroit. First of all, the new hydraulic 6-speed transmission, a result of the collaboration between Maserati and ZF, is entirely new and has been designed to guarantee fluid gear changes and exceptional driving comfort. The new lay-out of the transmission system emphasizes the progressive power delivery of the Maserati V8 engine particularly at low engine speed without limiting its power.