Ferrari is
displaying both sides of its character to harmonious and
complementary effect at this year's Geneva Auto Show. Its
thoroughbred sporty side is represented by the F430 and the
F430 Spider, developed using the F1 technology, while two
612 Scagliettis represent its technologically advanced GT
side. The two Scagliettis, in fact, are in Geneva to
showcase 10 colours selected from the Prancing Horse's
"historic" catalogue as well as interior trims that raise
Ferrari's reputation for luxurious driver enviroments to new
levels. In the middle of the stand, sits on a special raised
podium the 599 GTB Fiorano, the latest arrival from the
Prancing Horse and a stunning link between its Sport and GT
sides. The version on display at Geneva boasts an
understated Grigio Silverstone livery.
All of the models showing at the Ferrari stand include
personalisation features that have become a Prancing Horse
trademark integrated with new content designed to enhance
both their natural elegance and driving-pleasure.
The 10 historic colours unveiled at the Show were originally
used on models which have become famous amongst collectors
for their particularly sophisticated liveries. After
meticulous research in the company archive, Ferrari has now
relaunched the following stunning and absolutely exclusive
colours as part of a unique catalogue: Avorio, Vinaccia,
Celeste, Avio, Azzurro, Blu Scozia, Verde Abetone, Grigio
Ferro, Grigio Medio, Grigio Scuro. This new colour range is
being officially unveiled at the Geneva Motor Show and will
be available for the 612 Scaglietti.
The Show also provides the backdrop to the launch by the
Prancing Horse of Ferrari Financial Services in response to
growing demand from its Italian and international clients
for a range of integrated bespoke fi nancial solutions
designed to make Ferrari purchases as cost-effective and
simple as possible. Ferrari Financial Services also offers
exclusive fi nancing for historic models, competition cars
and even Formula 1 single-seaters.
The Grand Tourer
The cabin of the 612 Scaglietti is even more sumptuous and
elegant than ever with meticulous detailing combined with
significantly enhanced GT content.
A new natural leather by Poltrona Frau available in the 12
colours in the current range has been used to trim the
interiors. The process used to produce this particular
leather makes it buttery soft and wonderfully elastic - as
seductive to the touch as it is to the eye. The handcrafted
leather interiors also feature new stitching and a new way
of finishing the four seats and door panels. The range of
cabin personalisation options has also been further
extended. Clients can enhance the atmosphere of luxury and
exclusivity in their cars further by selecting from a choice
of two different interior configurations, each one can be
combined with light aluminium, burnished aluminium and
leather inserts as well as carbon-fibre trim.
Also making its world debut on the 612 Scaglietti is the
Bose® 2 DIN radio-navigator: an innovative system combining
radio, audio and video DVD, Bluetooth® and satellite radio
(on US and Canadian markets) systems. A TV tuner and rear
parking camera complete the picture. The system also
includes a digital eight-channel surround sound stereo
system and was developed specifically for the 612
Scaglietti cabin to guarantee absolutely excellent sound
quality at all times and under all conditions. In fact, the
in-car audio quality is breathtakingly good and on the same
level as the best home theatre units. The system also boasts
other innovative features including U-Music® which organises
and stores hours of music according to the user's specific
tastes.
Visitors can test out the Bose® 2 DIN system for themselves
at the listening stations created especially by Poltrona
Frau in the lounge at the Ferrari stand.
Every Ferrari built in 2006 was unique
Every single Ferrari delivered to end clients in 2006
featured some personalisation features selected either from
the "Carrozzeria Scaglietti" Personalisation Programme or as
once-off non-catalogue requests. The latest option to be
added to the Personalisation Programme is a new satellite
antitheft system integrated with the car alarm supplied as
standard and approved by all of the leading international
insurance companies. Available for the main European
markets, the new system consists of a CPU located in a
well-hidden and well-protected area of the car, a GPS
antenna and a transponder key.
To facilitate the personalisation process for each
individual car, Ferrari has developed a very innovative car
confi gurator to allow customers make their own simulation
using their preferred options from the Carrozzeria
Scaglietti Personalisation Programme. The confi gurator is
the most complete and comprehensive of its kind, covering
every aspect of the Programme right down to the smallest
detail. It will be available to clients on-line through the
Ferrari Owners' Site.
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All of the models showing at the Ferrari stand
include personalisation features that have become a
Prancing Horse trademark integrated with new content
designed to enhance both their natural elegance and
driving-pleasure. |
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Ferrari is displaying both sides of its character to
harmonious and complementary effect at this year's
Geneva Auto Show. Its thoroughbred sporty side is
represented by the F430 and the F430 Spider,
developed using the F1 technology, while two 612
Scagliettis represent its technologically advanced
GT side. |
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The sheer scope of the Personalisation Programme means there is an almost
infinite number of configurations possible for all the
models in the range. Particular attention has therefore been
paid to creating a user-friendly interface and to ensuring
rapid and simple navigation through the many options areas
available both for the exterior and interior of the cars.
Ferrari is also introducing a number of innovations for this
kind of on-line configurator. These include a full-frame
zoom function which allows the user to view the cars in high
resolution, and another function that enables clients to
compare and contrast two different configurations
simultaneously.
2006 - An excellent year
2006 was an exceptionally successful year for Ferrari. With
Luca di Montezemolo as its President, Jean Todt as CEO and
Amedeo Felisa as General Manager, the new Prancing Horse
facility delivered a total of 5,671 cars, an increase of
4.8% on 2005. Revenues for the 2006 financial year equalled
1,447 million euro while Ferrari's trading profit of euro
183 million showed a significant leap of 16.4% over the
previous financial year. These results underscore the
importance of the Ferrari brand to the Fiat Group which, in
the course of the year, also bought back the Prancing Horse
shares sold to banks, thereby increasing its stake in the
company to 85% (the remaining 15% is divided up as follows:
10% the Ferrari family, 5% Mubadala).
The 12.2% increase in Ferrari's revenues was due in great
part to excellent performance in North America and
Switzerland (with deliveries up 6% in both), Germany (+8%),
and new and developing markets (the Middle East, Eastern
Europe and South America) which generated a significant
increase in sales volumes. The Chinese market also performed
exceptionally well indeed with the number of cars delivered
there doubling in just 12 months.
Ferrari continued to expand its brand development activities
too, resulting in a increase of 23% in revenues in 2006,
thanks both to new licensing contracts and the extension of
our retail plan (there are now 13 Ferrari Stores and Shops
worldwide).
1947-2007 - Worldwide 60th Anniversary celebrations
underway
On May 25th 1947, the very first Ferrari, the 125 S, won the
Rome Grand Prix, an amazing feat given that this was only
the car's second foray into competition. Today, with
fourteen World Drivers' titles, fourteen World Manufacturers' titles, eight
F1 Constructors' World Championships, six International F1
Constructors' Cups, nine Le Mans 24 Hour Race wins, eight
Mille Miglia victories, seven Targa Florio triumphs, and
clients across over fifty markets worldwide to its credit,
Ferrari is celebrating its 60th birthday. To mark this major
milestone in Ferrari's history, we have
embarked upon the Ferrari 60 Relay which started on January
29th last from Abu Dhabi, the home of the soon-to-open
Ferrari theme park. This tour will take a specially designed
relay baton depicting 60 of the most significant events in
the Prancing Horse's extraordinary history, on a massive
journey across five continents. The baton will be borne from
destination to destination by over 10,000 clients at the
wheel of cars of every model and era before the Ferrari 60
Relay draws to a fitting close in Maranello on June 23rd
next. The relay baton will soon arrive in the US, having
already made its way across the Middle and Far East,
Australia, New Zealand and South Africa. Needless to say, it
received a spectacularly warm welcome in all of the above
countries.
Ferrari in Switzerland: a historic and important market
With 287 cars delivered to clients there in 2006 (+ 6% on
2005), Switzerland is Ferrari's sixth largest market after
the United, States, Germany, the United Kingdom, Italy and
France. Importantly, however, it also the largest in terms
of cars sold per head of population. The Ferrari regional
headquarters, Ferrari Suisse, is situated in Nyon, near
Geneva and has been controlled directly by the Prancing
Horse since 1993. Headed by Giulio Zauner, Ferrari Suisse
operates via a network of 10 dealerships which also offer
technical assistance. Many of our Swiss clients compete in
the GT, Ferrari Challenge Trofeo Pirelli and Shell Ferrari
Historic Challenge Championships. We also have a large group
of Swiss historic and Formula 1 car collectors and Ferrari
Classiche has received many authentication requests from
Swiss clients too.
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