26.12.2011 FIAT ANNOUNCES ITALIAN PRICING FOR THE NEW PANDA

NEW FIAT PANDA LOUNGE 2012

Last week Fiat announced Italian pricing for the new third-generation Panda, with pricing running from 10,200 to 14,000 euros, including on-road charges. The range is spread over eight different versions, split between three trim levels, and equipped with three engines. As before, the Panda offering just a single – five-door – bodystyle.

The range opens with the entry-level trim, ‘Pop’. This is available with two engines – the 1.2 69 CV (120 g/km CO2 and 5.2 l/100 km) and 1.3 Multijet 16V 75 CV (104 g/km CO2 and 3.9 l/100 km). The former version opens the new Panda’s pricing at 10,200 euros, while the latter kicks off the diesel range, at 12,400 euros. For now, a manual transmission is the only option across all variants.

The Pop version is quite starkly equipped. Standard safety equipment comprises four airbags (two front and two curtain), ABS (incorporating brake-assist), ISOFIX fittings and anti-whiplash headrests. Daytime running lights are also fitted as standard. Next year, Electronic Stability Control (ESC) will be fitted as standard by Fiat, in compliance with EU directives. Other standard equipment includes central locking, Dualdrive power steering, and electric front windows. However, in a few notable omissions, air conditioning is not included, and nor is a radio (a CD/MP3 radio with 4 speakers is optional for 400 euros) or parcel shelf.

It has been noted that Fiat are pushing at consumers’ wallets with the new Panda’s options, some of which are quite highly priced for a A-segment car. In particular, making air conditioning a standard feature only on the top ‘Lounge’ version – and a steep 850 euro option on the first two levels – could be regarded as a questionable move, when the same is standard on the mid-range version of the outgoing Panda. (Fully-automatic climate control is optional on all versions, for 1,250 euros.) Other optional extras include rear parking sensors (300 euros), cargo box (150 euros) and privacy glass (150 euros), while a Skydome panoramic sunroof can also be specified – although at 1,000 euros, the take-up rate on this feature is unlikely to be particularly high. Four different option ‘packs’ are available, including a ‘Techno’ package which includes Blue&Me Tom Tom 2.

The mid-range level is called ‘Easy’ and comes in three versions, two petrol and one diesel. The petrols comprise of the 1.2 69 CV and 0.9 TwinAir 85 CV (99 g/km CO2 and 4.2 l/100 km). The former is 10,950 euros while the new two-cylinder unit costs 12,450 euros. The third engine option on the ‘Easy’ level is the 1.3 Multijet turbodiesel, which is priced at 13,150 euros. To the Pop’s specification, the ‘Easy’ adds a remote control for the central locking, rear headrests, roof bars and CD/MP3 radio with six speakers.

The range is topped off by the ‘Lounge’ specification level which shares the same trio of engines as the ‘Easy’ trim. In this application, the 1.2 costs 12,200 euros, the 0.9 TwinAir is listed at 13,700 euros, and the 1.3 Multijet is the highest-priced model at 14,400 euros. As well as air conditioning, this variant’s specification includes foglamps, body-colour mirrors and doorhandles, bumper rubbing strips, and height-adjustable driver’s seat.

While the Panda’s prices undercut those of its new main rival, the recently-launched Volkswagen up!, by a few hundred euros spec-for-spec, equipment levels are broadly similar. However, this is not the whole story, since it can be anticipated that the Skoda and SEAT versions of the up! will undercut the Panda. Given the group’s stated aim to sell 250,000 units of their city car across all three brands, it is likely Fiat will need to either add equipment or cut the price somewhat on the Panda to keep it competitive in the medium-term.


New Model: New Fiat Panda

 

Support Italiaspeed

 
 

© 2011 Interfuture Media/Italiaspeed