Maserati has launched an all-new website in conjunction with the Paris Motor Show with visitors given a smooth and straightforward overview of the Maserati models, the main focus of the site content, along with a touch of sporting appeal

Introduced by new CEO Harald Wester the full range of the new Maserati Quattroporte, which replaces the previous version after five successful years, is currently making its international motor show début at the Paris Mondial de l'Automobile

Photo Gallery: 78th Paris Mondial de l'Automobile - Maserati

At the 78th Paris Mondial de l'Automobile SsangYong is showing the first fruits of its relationship with Shanghai Automotive Industries Group – a new compact SUV, codenamed C200 which has been designed by Giorgetto Giugiaro

Fiat's plans to reintroduce the Alfa Romeo brand to North America are still on course for 2010 despite the economic downturn in the region according to Fiat CEO Sergio Marchionne, who was speaking at the Paris Motor Show

As at the Geneva International Motor Show in the spring, Ferrari has recreated the Atelier for its stand at the Paris Show this week as it showcase the 599 GTB Fiorano which has now joined the 612 Scaglietti in the One To One programme

Previewed in Geneva earlier this year, and being steadily rolled out over the major European markets since the summer began, the Fiat Qubo has made its official motor show debut this week the Paris Mondial de l'Automobile

At the Paris Motor Show Fiat Automobiles MD Lorenzo Sistino, presented “ecoDrive”; it is an innovative system that allows drivers to gain better insight into how their driving style influences their consumption and emission of pollutants

The Ferrari California finally made its official debut at the Paris Show yesterday after a series of special previews on the web and during two dedicated events staged in Maranello and Los Angeles at which it was well received

Photo Gallery: 78th Paris Mondial de l'Automobile - Ferrari California

Lamborghini CEO Stephan Winkelmann finally lifted the lid on the much talked about Estoque, a four-seater, four door sports car study, that could give the Italian firm a third model in the line-up and take it in a completely new direction

Photo Gallery: 78th Paris Mondial de l'Automobile - Lamborghini Estoque (Concept)

As well as the public debut of the California, in Paris this week Ferrari will be announcing the extension of the One To One Personalisation Programme, which debuted last March solely for the 612 Scaglietti, to the 599 GTB Fiorano

The concept of the Alfa Romeo stand at the Paris Motor Show arises out of the perfect marriage between design and technology and the model line-up will be dominated by the new MiTo with no less than five examples being on display

The Lancia stand at this year’s Paris Motor Show represents a departure from previous shows as it is decorated in the style of a haut couture shop, though it still retains the main distinctive traits of the Lancia brand experience

The Paris Motor Show next week will host the world première of the sporting TI specification of the Alfa Brera that is due to go on sale in autumn 2008; this version is distinguished by the TI logo applied to the front wings

Fiat's stand in Paris will be made up of modular elements with moving shapes and images; like an enormous high-tech garden with a fluid floor interspersed with lighted inserts that sprout gigantic stems carrying huge mirrored disks

The Paris Motor Show how will host the world premiere of the new PUR-O2 line that will be available on the Fiat 500, Croma and Bravo from November; it denotes their high-tech content, low fuel consumption and low CO2 emission levels

There is no stopping Abarth & C. S.p.A. as they bring several more new products to the Paris Motor Show next week including the “esseesse” kit for the 500 Abarth, the Assetto Corse Abarth and a new collection of technical equipment

500 Abarth with the “esseesse” kit is another important piece of the jigsaw in the ambitious project of Fiat Group Automobiles; the 500 Abarth fitted with the "esseesse" kit will make its world debut at the Paris Motor Show next week

In Paris Lancia will present the new Ypsilon VERSUS show car produced with the Versace Group brand that will also dress the models on the stand with garments chosen to suit the expressive motifs of the exhibition space

Lamborghini has released a teaser image and announced that a new model will be presented for its world première at the Paris Mondial de l'Automobile on 2nd October along with the line: "It’s not just a new Lamborghini, it’s a new world"

The facelifted Maserati Quattroporte will make its world motor show debut at the Paris Mondial de l'Automobile at the beginning of next month and will follow that up quickly with its Australian debut at the Sydney Motor Show