| The latest step in Ferrari's
plan to maximise the valuve of their brand took place yesterday when their
first retail shop was opened at the G.Marconi Airport in Bologna, Italy.
It is expected that further retail outlets, operating on a franchise basis,
will be opened at other airports and exclusive retail areas.
The opening ceremony was
a high profile affair, the ceremonial ribbon being cut by Ferrari's current
Formula 1 drivers, recently crowned World Drivers Champion Michael Schumacher
and team mate Rubens Barrichello. They were joined by the airport's managing
director, Alberto Clo, and Ferrari's Director of Licencing and Merchandising,
Alberto Crippa.
The store is situated in
an ideal location on the first floor of the Bologna Airport terminal, in
the public shopping complex. |
