Belgian Fiat Auto dealership, the Italian Automotive Center, have just inaugurated their fourth retail complex, this time located in the Drogenbos district of Brussels, with a glamorous fashion show and champagne party. This latest dealership comes after a busy year of rapid expansion for the Italian Automotive Center (IAC) which saw their third showroom being opened on the west side of Belgium's cosmopolitan capital city, which catered for the Fiat and Lancia brands

This new authorised dealership is situated on Grote Baan in Drogenbos, which is on the south side of Brussels and with cover all three of the major Fiat Auto brands: Alfa Romeo, Fiat and Lancia. For the IAC the location is perfect as the Grote Baan is really the one place in the city where it is a must to be represented by a new dealership, as all the main European automotive brands are now represented in an area not much bigger in size than just a few square kilometres and which allows potential buyers to browse in a timely manner. The area has proved very popular with buyers in a thriving city that is home to a variety of leading organisations including the European Commission and to the Council of Ministers of the European Union (EU), the North Atlantic Treaty Organisation (NATO) as well as being the Supreme Headquarters of Allied Planning Europe (SHAPE).

For the opening evening the IAC organised a glamorous fashion show, which was in collaboration with Donaldson, a leading Belgian company that manufacturers and distributes clothing under a Walt Disney licence. The IAC team always put on a glitzy event, and this one was to be no different. In fact more that five hundred guests attended the fashion show which was followed by a champagne buffet.
 

This new dealership in Drogenbos will boost our new vehicle sales by a planned 840 units during 2007," says David Leeson, the Italian Automotive Center's Fleet & LCV Manager, "and almost completes our planned enveloping presence of the Brussels region.

"We were particularly honoured to have a visit during the evening's proceedings from Nicola Wagner, the General Manager of the Fiat Center Italia S.p.A., who flew in especially from Turin for our event," comments David.  The Fiat Center Italia is the umbrella organisation that looks after the "owned authorised dealerships" within Fiat's Auto Division; which includes the IAC, but also the the sparkling new Mirafiori Motor Village retail complex in Turin, which is the absolute new "jewel in the crown" for Fiat Auto and a plush, fashionable venue that is the precursor of new ideas and initiatives which will be realised across the Europe-wide dealer network.

The evening saw the IAC's General Manager Pierre Bienfait giving an upbeat opening speech, where he looked forward to the bright future prospects for the IAC. He was followed at the microphone by Hervé Aboab, the General Manager of Fiat Auto Belgio.

Italian Auto Center, Brussels, can be contacted on Tel: +32 2 702 31 24 or Fax: +32 2 702 31 28, email: info-meiser@italianauto.be