a UNIQUE
array of financial solutions AND SERVICES
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The Grande Punto
offers an array of financial solutions and services that is
unique in the automotive field, as well as a comprehensive
range which, depending on the market, proposes important
features, including many that were reserved for up-market
cars until recently.
Finance and Services
The Grande Punto is the ideal car for the single or married
adult, a couple with children, young drivers and young
women. For them Fiat Auto has created a number of financial
products with customised service packages, including the
original 'Punto Bag' initiative. Companies and self-employed
professional people will also be able to enjoy new formulae
now offered by the Grande Punto, such as long-term rental.
Tailor-made financial services
Fiat Auto's Financial Services function has developed a
series of financial products with inclusive services based
on the behaviour and specific requirements of potential
buyers. The single or married adult, couples with children,
and young drivers will find financial products with
insurance, maintenance, extended warranties and roadside
assistance services that have been selected specifically for
them. In Italy, for example, thanks to Sava loans, the very
young have access to modular rates that meet their growing
spending capacity.
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And we must not forget that by buying the Grande Punto,
young drivers are also entitled to obligatory insurance
(third party liability) at an extremely competitive price,
as part of the Sava loan. In Germany on the other hand,
customers can take advantage of a range of After Sales
services, plus an extended warranty for the duration of the
Fiat Bank loan.
The Punto Bag
In line with Fiat's communications strategy, the range of
Fiat Auto financial services focuses on the 'Adult' target,
and offers an exclusive novelty, the Punto Bag. This is a
Fiat Vintage backpack, containing the financial products and
services studied for the Grande Punto. The original bag
contains: the company's financial offers, with the various
services selected on the basis of the needs of Adults in
various countries, and the Fiat credit card, which offers
privileged purchasing conditions for maintenance and
service, and the purchase of products from the Fiat network.
The Punto Bag will be offered to everyone who buys the car
covered by financing from Fiat.
Long-term rental
One of the many ways in which we use our cars is that of
long-term rental, a formula that guarantees significant
operating and tax advantages for companies and the
self-employed. A long-term rental contract relieves the
customer of all the formalities related to direct management
of the car, because the rental company deals with them:
ownership tax, insurance (third party, theft-fire,
comprehensive, etc.), claims, ordinary and extraordinary
maintenance, courtesy car, etc. All by paying a monthly fee
and without investing any capital. Innovative rental
formulae are proving a success, such as 'rental with
advance', which offers the motorist a significant saving on
the monthly payment by exploiting the trade-in of a
second-hand vehicle or a down payment.
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