Luna Rossa ITA 86, the stunning new boat that will carry Italian hopes to challenge Team Alinghi for the 2007 America's Cup, has been christened in Valencia, Spain

No less than three examples of the new Alfa Brera headlined 'La Dolce Vita' - an Italian lifestyle show held in London last weekend - just a fortnight before the stunning new sportscar is officially launched in the UK

The new four wheel drive Fiat Sedici made its UK debut at the La Dolce Vita show in London last weekend

"The whole world recognised the immense success of the Torino Olympics, a success obtained thanks to the inhabitants of this extraordinary territory," IOC President Jacques Rogge lavishes praise on Turin

A party of joy which celebrated the success of the Olympic Games, with a touch of sadness for an event that was ending - Fiat's home city of Turin was in the world spotlight as it presented an extravagant Closing Ceremony last night

With Torino 2006 winding up to a close this evening, Lancia reports that more than 16,000 drinks have been served in 'ice glasses' dispensed in the 'Lancia Ice Bar' which has been constructed out of frozen water from Lapland

Alfa Romeo's latest two catwalk stars - the stunning new Alfa 159 and Brera - took centre stage during the weekend under the bright lights of the London Fashion Week 2006

As Fiat's home city of Turin continues to be at the focus of world attention, more than half a million people partied into the early hours of this morning packed into its historic piazzas

These are euphoric and exciting days for Fiat's home city of Turin, which has prepared for years to be ready for the XX Winter Olympic Games, and which now feels like it is the capital of the world for two weeks

Casa Fiat in the Sponsor Village at Torino 2006 is a structure covering some one thousand square metres housing the Fiat, Lancia, Alfa Romeo and Light Commercial Vehicle brands

The Winter Olympics in Turin this week could not pass without mention of the Fiat-sponsored Jamaican Olympic Bobsleigh Team, who always bring their own charismatic brand of the 'Olympic Spirit' to the Games

More than two billion eyes across the world were focused on Turin last night, and as the opening ceremony extravaganza got underway in the home city of Fiat, fittingly the roar of a F1 Ferrari was heard in the packed stadium

After 62 days crossing Italy and having covered 10,000 kilometres, the Olympic Flame has finally reached Turin the home city of Fiat, which for the next two weeks, will play host to the XX Winter Olympic Games

The Fiat Grande Punto went on sale across the UK last weekend, and spearheading its market arrival is a high-profile public appearance for the new model in the world famous Harrods department store in Knightsbridge, London

The Olympic flame, emblem of the Games and the most sporting of values, passed through Maranello at the weekend and linked up with Ferrari, symbol of 'Made in Italy' excellence

Alfisti spread beyond any national boundaries, and so, the recently formed Alfa Klub Croatia, held its first "international" gathering last Sunday

The Fiat 'Freestyle Team' has entered a new sporting arena after the latest new team member, Piercarlo Ricasoli, took part in the recent Kitesurf World Cup at Lake Como