More than a quarter of a century ago Ferrari teamed up with boat maker, Riva, to develop a Prancing Horse-themed speedboat and one of these unusual craft, dubbed the Riva Ferrari 32, is coming up for auction at the end of next week

Lamborghini is joining the growing trend to tie value brands to racing bicycles, and the resulting limited-run BMC impec Automobili Lamborghini Edition features its badging and an orange shade drawn from the Aventador LP700-4

Fiat India has inaugurated its second exclusive Fiat Caffé, this one located in Pune, as it accelerates its attempts to standalone from partner Tata Motors and try to make an impression on this booming car market

The overlap between Fiat Group and Juventus, both of which have the Agnelli family as the key shareholder, is to return for the next 3 seasons through a 35 million euro sponsorship deal, with Jeep set to be the first name on the shirts

Fiat Automóveis is kicking off marketing a new line of children's toys in Brazil, starting with the "Baby Uni Duni" which is a small and brightly coloured plastic replica of the successful new Uno which is aimed at children over two years old

Fiat India has launched its first "Fiat Caffe", plugging itself into an initiative that is used widely today, and Fiat India's case, one that it hopes will reconnect it with customers after the much maligned joint Fiat-Tata showroom experience

Fiat Brazil's best selling model, the new Uno has seen its unique shape transformed into a school bag in 3D format; the special wheeled bag was recently presented at Officer PaperBrasil Escola 2011, an international exhibition in São Paulo

ItaliaspeedPhotoStream: Fiat 500 Design is a special exhibition dedicated to the Fiat 500 at Salon Internazionale de Mobile 2011, the world-renown furniture, lighting and workspace exhibition which is taking place in Milan this week

Ducati and Cigarette Racing Team have unveiled the new Cigarette Racing 42X Ducati Edition at the Miami International Boat Show; launching a new collaboration between two legends of marine and motorcycle performance

The first "Ferrari Pit Stop", a new concept store completely dedicated to fans of Scuderia Ferrari, has opened in Nola, at the Vulcano Buono service centre, a point of reference for the territory commercially and socially

The Fiat 500 has just served as both inspiration and a canvas for artists that participated in Exhibitalia, a four day live exhibition that featured a selection of Italian art, design, fashion and culture which took place at the Art Basel in Miami

To celebrate 30 years of the Panda Fiat has decided to pay tribute to this car which for years was a point of reference for young people by commissioning an artistic interpretation which will be unveiled at Paratissima 2010

After the long and cold winter in Milan, the Fiat Open Lounge has reopened in the heart of the city and the "summer garden" themed initiative kicked off with a special evening dedicated to music and art: 20th Century Fluon

ItaliaspeedPhotoStream: 20th Century Fluon @ Fiat Open Lounge, Milan

Maserati is introducing its partners at Pitti Uomo, presenting a selection of the best yachting and golf apparel, casual footwear, leather bags and accessory creations that have been created with Vuarnet, Suprem and Pellemoda

The celebrations of Pininfarina’s 80th anniversary continues with the presentation of the exclusive Ottanta Tourbillon timepiece that is bursting with innovative ideas and is the result of the collaboration with watchmaker Bovet

An exhibition of leading Italian art, displayed at Fiat’s London flagship dealer, Fiat Marylebone, has been so successful that it is being extended into the New Year; The exhibition is the work of Italian artist and architect Gemma Detti

Fiat and Mattel have held an exclusive party at the Fiat Open Lounge in Milan to celebrate the 50th anniversary of the famous Barbie doll, and just ahead of the auctioning of the special Fiat 500 Barbie showcar in Florence on Friday evening

CLANMO has developed a customised iPhone game "Be Open" which is complementary to the launch campaign of the Fiat 500C; the aim of the game is to stay happy and to do so, the player has to collect popsicles, fruits or corn cobs

For the fourth year running Lancia will be the main sponsor of the 66th Venice International Film Festival which opens its doors mid next week and the Lancia Café which is always a focal point of the event is an effective symbol of this partnership

As part of its summer "Ecochic" tour Lancia has hosted a day and night's events on the sailing-ship Signora del Vento that focused on style and fused the ship's elegance with a fashion emphasis and the attendance of Italian sporting stars

For the third year running Lancia has kicked off Riccione Vyp – No Stress Zone initiative at the busy resort town of Riccione and this year the main protagonist will be the Ypsilon ECOCHIC with a fleet of sixty of this new model on hand

Ferrari Lap Time is the new exclusive watch developed specifically to the meet the needs of the Scuderia Ferrari: it is a combination of superb accuracy and functionality that make it the ideal all-round, high performance chronograph

Maserati and Architectural Digest magazine together invited individuals who appreciate fine design in general and cars in particular to join in a competition titled "Design Driven" that was split into two categories - Existing and Concept

Fiat has rolled out a glamorous new promotion for the new Fiat 500 C, the "Fiat Open Lounge" located in the rarefied settings of the Executive Lounge in via De Tocqueville, Milan, aims to showcase the new model in luxurious surrounds

Photo Gallery: Inaugurazione Fiat Open Lounge, Milan

Photo Gallery: Festa del Fiat Yamaha Team @ Fiat Open Lounge, Milan

Lancia will be the official sponsor of RomaFictionFest 2009, scheduled to take place in July, the largest festival in the world dedicated to international television fiction in all its formats, from serials to TV movies, from mini-series to sitcoms

Produced by the famous Milani Cycles, the new Milani for Maserati bicycles are designed for those who enjoy a more stylish two-wheeler and following a preview at the 79th Geneva Motor Show two months ago these machine are on sale

Ducati Caffè is the new concept restaurant and lounge bar signed by Ducati; located in Rome it is inspired by renowned Italian talent and it expresses all the passion of the brand’s values in a concentrate of class, fashion and authenticity

A gaggle of Fiat 500s have taken part in Fiat 500 Novello Race which kicked off in Heerenveen with the tiny historic cars dashing across Europe to Bardolino in Italy to collect the new Novello wine and bring it back to The Netherlands

Photo Gallery: Fiat 500 Novello Race - Heerenveen (The Netherlands) - Bardolino (Italy)

Lancia Experience is the new Lancia Fan page in Facebook, one of the internet's biggest social networks: with over 100 million active users, it is the fourth largest site in the world for traffic, and is the most widely-used application for photo-sharing

The first fruit of a brand new collaboration between Abarth and Intel is the Abarth Powerplay Extreme, a high performance PC powered by the new Intel Core i7 Extreme processor, the most powerful microchip ever produced by Intel

Ducati and the watchmaker Binda Group have teamed up for a new branded line of Performance Time watches dedicated to Ducatisti and sports fans the world over, that now including the Ducati One and Desmo collections

Vertu has released three new editions to the Vertu stable of handcrafted, Ferrari branded, mobile phones, each reflecting the exclusivity, elegance and performance of the best supercars and featuring three different leather colours

The close partnership between the Swiss watches Manufacture JeanRichard and the MV Agusta motorcycle make have given rise to the Chronoscope "Brutale" collection which reflects the signature features of the Brutale motorcycle

Pininfarina Extra will create both the interior and exterior design of a unique new residential complex, Las Olas Marina, which is being built at Quintana Roo beach in Cancun, South East Mexico by property developer GICSA

The thirty-fifth edition of “The Cal”, the first ever realised in Asia, is an exceptional visiting card to bring the world of Pirelli to the public of the Orient; the 2008 Calendar is set entirely in Shanghai

Dynastar and Lange, trend setting specialists in skiing for over 40 years and with in-depth racing experience, have been chosen by Ferrari for its latest retail branding exercise: ski equipment

Ferrari is teaming up with Motorola for another branded mobile phone, this time based on the MOTO Z8 slider phone, which comes with all the usual features expected of a phone co-branding initiative

To celebrate the arrival in the UK of the new Maserati model Salvatore Ferragamo, the designer is displaying the complete luggage set it has tailored for the GranTurismo in its flagship London store

Following its licensing agreement with Ferrari telescope maker William Optics is making public its new optical jewels the Ferrari Visio 8x25 Binoculars and Ferrari ZenithStar Racing Edition Telescope

For its latest branded product Ferrari has teamed up with Technogym to create unique a 'home gym', with a 'Racing Red' frame and beige padding, which offers over 25 different exercises

A glimpse of the art, the design and the technology that makes up the embracing vision of speed, that is the proposal of the new exhibition by Fiat Brazil, Speed - A Arte da Velocidade

Photo Gallery: Speed - A Arte da Velocidade, Brazil

Fiat Group Automobiles will be hitting the beaches this summer as it will once again be one of the main sponsors of the Italian Serie A Beach Soccer Championship and of the Italian national team

Christmas has come early at the Fiat Sports Grounds, which features a soccer pitch and athletics track, in Soweto as Fiat Auto South Africa and CTM have added a state-of-the-art playground for the children of the community

Today was the last day on the road for the Autodelta European Tour 2006, with a 600 km run from Basel in Switzerland to the final event destination in Monte Carlo, over the Alps and then via Milan the schedule

Day 4 of the Autodelta European Tour started with a visit to the Michael Schumacher Kart Center near Kerpen before a 500 km run to a reception at B+K Automobile AG in Basel in Switzerland, beckoned for the convoy of cars

Day 3 of the Autodelta European Tour saw the cars heading back to Zandvoort for a second appointment at Spettacolo Sportivo before the long race down Europe got underway with a 300 km dash to the next overnight stop, in Cologne

Day two of the Autodelta European Tour was hot and sunny, with the convoy of cars making their way to the Zandvoort circuit, which nestles amongst sand dunes running up to the edge of the North Sea, for a day of track action

After months of intense planning and hard work the Autodelta European Tour finally got underway this morning, when the cavalcade of high-performance cars snaked out of London on what was a damp and drizzling September morning

Photo Gallery: Autodelta European Tour 2006 - Day 1

Internationally-acclaimed Venetian master sculpture Livio De Marchi always causes a stir amongst onlookers when he motors around the canals of Venice in his beautifully-crafted wooden Ferrari F50

Alfa Romeo is the latest sporty brand to join Atari's "Massively Open Online Racing" game "Test Drive Unlimited" with the GT Coupe 3.2 and the soon to be put into production 8c Competizione now available to gamers

A new initiative from Fiat Automòveis saw 50 'Adventure' versions of the Strada and Doblò models taking part in the "Tour Fiat Adventure", a 170km trek between Belo Horizonte and Glaura, which took in sections of the Estrada Real

In 2004 Italian wine producer Scrimaglio introduced a wine collection in collaboration with Fiat Auto: the Linea Fiat Heritage wines were introduced during the 2004 Fiat events implemented by Fiat Brand Promotion

Lake Como in Italy was the stunning setting as the Fiat Freestyle team went straight into the thick of the action during the first event of the 2006 Kiteboard Pro World Tour, the Fiat Freestyle World Cup

The first range of Fiat brand digital appliances is now being launched onto the Italian market - a limited edition collection, it represents a consummate blend of advanced technology and fashion appeal

Today’s tech lifestyle has created a new mode of music listening and demands a totally new approach to audio. DWV, with input from Ferrari, has accepted this challenge and the result is Art.Engine

Fiat are set to become a manufacturer of 'high-technology' goods as they begin rolling out a range of stylish and technology-laden, Fiat-branded mobiles phones across Italy and Europe this month

After 8 days spent racing 3,000 miles across 3 continents, the supercars taking part in the Gumball 3000 Rally rolled across the finish line on 'Rodeo Drive' in Los Angeles late last Sunday afternoon

Pagani's Zonda C12 S and Roadster are the latest two exotic sportscars to become available to players of 'Test Drive Unlimited', Atari's unprecedented 'Massively Open Online Racing' game

The crews taking part in the Gumball 3000 are today completing the event's second leg a 1,000 km Asian dash from Phuket to Bangkok, which has seen some major dramas as they raced through the rainforests

It has been through 20,000 mechanical changes, 120 different models - and clocked up sales of 16 million, as Vespa celebrates its 60th birthday, The Independent pays tribute to an Italian brand that refuses to go out of fashion

After the hectic first leg of the Gumball Rally took the competitors on a cross Europe dash from London to Budapest, this morning saw the crews heading out of the Hungarian capital towards a lunchtime rendezvous in Belgrade

With more than 50 exotic Ferrari, Maserati and Lamborghini supercars within its ranks, the Gumball 3000 rally, a three legged event that will take competitors to Asia and the USA, got underway in Pall Mall, London

The launch of the new Ferrari 'Eyewear' range was hosted at the Ferrari Store in Milan by Managing Director Jean Todt and Marcolin's CEO responsible for style and licensing, Maurizio Marcolin

The legendary Italian scooter, the Vespa, celebrated its 60th birthday on Thursday with a big party and unveiling of three new models, reports ANSA

As the new Alfa Brera sportscar rolls into the UK showrooms it made a headline appearance during the 'Vitality Show 2006' a health and nutritional extravaganza held at London's Olympia Exhibition Centre

Computer game heroine Lara Croft will be riding the Ducati Monster S2R and 999 in her new adventure, Lara Croft Tomb Raider: Legend, in a worldwide deal between Eidos Interactive and Ducati

Exclusive Fashion label Zenga has teamed up with motorcycle manufacturer Ducati to create a new, prestigious limited edition fragrance: Z Zegna design by Ducati

Lamborghini is that latest brand to license its models to be featured 'Test Drive Unlimited' allowing the gamer to experience firsthand their power and style in Atari's 'Massively Open Online Racing' game