Casa Fiat in the Sponsor Village at Torino 2006 is a structure covering some one thousand square metres housing the Fiat, Lancia, Alfa Romeo and Light Commercial Vehicle brands

The Winter Olympics in Turin this week could not pass without mention of the Fiat-sponsored Jamaican Olympic Bobsleigh Team, who always bring their own charismatic brand of the 'Olympic Spirit' to the Games

More than two billion eyes across the world were focused on Turin last night, and as the opening ceremony extravaganza got underway in the home city of Fiat, fittingly the roar of a F1 Ferrari was heard in the packed stadium

After 62 days crossing Italy and having covered 10,000 kilometres, the Olympic Flame has finally reached Turin the home city of Fiat, which for the next two weeks, will play host to the XX Winter Olympic Games

Fiat Auto is marking the 20th Winter Olympic Games in Turin with a host of events to make the Olympics even more of an occasion

In just 48 hours time the emblem of Torino 2006 Winter Olympic Games, the Olympic Torch which has been designed and manufactured by Pininfarina, will pass through the streets of Turin before arriving at the City Hall

With less than a week to go before the start of the XX Olympic Winter Games, the highly advanced new Torino Metro underground system in Fiat's hometown is up and running

In the village of Val Chisone the Olympic Flame has paid tribute to the former Fiat Chairman Gianni Agnelli whose personal commitment and international persuasion helped secure the XX Winter Olympics for Turin

Recently redesigned by legendary Italian stylist Giorgetto Giugiaro, the Molten GL7 has been chosen as the official ball of the 2006 FIBA Basketball World Championship which will be held in Japan this summer

The Olympic Torch designed by Pininfarina arrives at Maranello today for the 36th stop of the torch bearers’ run towards Turin, celebrating the long-lasting and prolific relationship between Pininfarina and Ferrari

The 57-metre high, Pininfarina-designed Olympic Cauldron now towers over the Olympic Stadium of Torino as the last segment has assembled, the twisted top section, where the Olympic Flame will burn from 10th February

As high as a 20-storey building, the stunning five-flame 'Cauldron' of Torino 2006, designed by Pininfarina and fueled by methane gas, will certainly earn the record as the tallest ever in the history of the Olympic Games

Pininfarina has designed the logo of the Egyptian Museum of Turin which was officially presented last week at the statuary of the Museum

The Torch of the Torino 2006 Winter Olympics, officially presented today at Palazzo Marino in Milan, boasts the Pininfarina signature

The Torch of the Torino 2006 Winter Olympics, officially presented today at Palazzo Marino in Milan, boasts the Pininfarina signature