Over the past three years Maserati has worked hard to achieve top-level efficiency at its plants. 

This has included comprehensive restructuring in all areas, starting with the production lines that today are among the world's most advanced facilities for building luxury sports cars. 

Construction of the second assembly line destined for production of the new four-door has also been completed, as have the office block and tower. 
Capital expenditure and investment in research and development for the five year period 2001-2006 will amount to around 400 million euros, which on average equates to 20% of annual turnover. An immense effort indeed. Currently Maserati has a total workforce of 450. 

the market:

Despite the difficult economic situation, efforts made this year have produced really significant results: from 666 units sold in 1998, 2,000 cars a year sold in both 2000 and 2001, and now more than 3,300 customer deliveries in 2002. 

As for markets, number one is the United States. Germany is the leading European market, followed by the UK and Italy, ahead of Japan, Switzerland, France and Australia. With the return to Canada and the United States, Maserati is now present in 43 markets worldwide. Always sensitive to customers' needs, all Maserati cars have a three-year warranty with unlimited mileage, except in North America where the warranty is four years or 50,000 miles. In addition a 24-hour call center is available in Italy, Germany, Switzerland and France to facilitate access to all types of roadside assistance and information. 

At the close of its first year back in North America, Maserati has succeeded in re-establishing itself in the United States and Canada as one of the world’s great marques. 

Around 900 Maserati Spyder and Coupés have been delivered to customers since the Spyder reached showrooms in April. The Coupé followed in June to complete the 2002 line-up. Of the 900 deliveries to final customers, 75% are Spyders, with a segment beating 25% Coupés. Maserati enters 2003 with several styling changes which add to this successful formula. 

Both models embrace highly advanced technology, enjoying a 4.2 liter V8 engine that produces 390 horsepower providing a top speed of 176 miles per hour for the Spyder, and 177 mph for the Coupé. The occupants experience a cabin environment that at once combines Maserati’s timeless elegance with modern sophistication and safety engineering. 

Each Maserati sold in North America comes with a comprehensive four-year, 50,000-mile limited warranty. In addition, there is a 24-hour call center that answers questions, and help provide swift roadside assistance. 

One of the areas that sets Maserati apart from competitors is in the personalization. Under a customization program known as Officine Alfieri Maserati, each client commissions their own distinct Maserati from a palette of color and accessories that add up to over three million different possible combinations. In this way, the client forms a tight bond between him/herself, their car, their dealer and the Maserati factory itself. 

North American Maserati customers report an appreciation of the exclusivity, craftsmanship and Italian design from the design house of Giugiaro. The Maserati Coupé has been lauded by North American clients and press for being the only true four-seat car in its class; the same quality that has established the car as a favorite of European and Pacific Rim clients. 

The Maserati Spyder has found a strong following in warm weather climates. 

A true Gran Turismo, Maserati customers embrace not only the performance of the car, but appreciate plentiful space and convenience for everyday driving with a trunk that fits two golf bags. The Maserati client is a discerning individual who appreciates the artistry and tradition of fine Italian automobiles. 
Maserati has appeared in almost 40 films from 1950 to date, directed by artists of world wide fame such as Michelangelo Antonioni, Vincente Minnelli, Vittorio de Sica, Don Siegel, and starring such actors as Kirk Douglas, Glenn Ford, Donald Sutherland, Peter Sellers and Arnold Schwarzenegger. The Maserati Spyder has quickly picked up where great Maseratis from the past left off, as a favorite of Hollywood. The car is a featured prominently on “Fastlane” which drew over 10 million viewers on FOX to its premiere episode. The car was also featured in “The Bachelor” on ABC and has many promising opportunities in store for 2003. 

Established in January 2001, Maserati North America is located in Englewood Cliffs, New Jersey. The team dedicated to Maserati's return to North America has completed its initial planning and organization work and is now focusing on the marketing and service of Maserati products. Along with success in sales, Maserati North America is also experiencing growth in personnel. Over 20 new positions have been created over this past year, with most concentrating on sales and field technical services. 

All Maserati dealers also represent Ferrari, the other marque in the Ferrari Maserati Group. Both Ferrari and Maserati benefit from a separate showroom and exclusive staff in order to help ensure the highest level of service for each brand. Maserati currently has 31 retail and service points in North America, 28 in the Continental United States and 3 in Canada. Over the next several years the Maserati retail network will grow into areas not currently covered and will follow in a precise and deliberate fashion the forecast expansion of sales over this time. 

A comprehensive re-structuring has taken place both at the dealer level and in the corporate office in New Jersey. New Corporate Identity for both Maserati and Ferrari will have been adopted by all dealers. Each Ferrari-Maserati dealer has added staff and renovated their facility in order to ensure that both Ferrari and Maserati customers receive exceptional service. 

Maserati North America has partnered with Chase Auto Finance, a leading provider of automotive financial services, to offer U.S. Maserati customers a wide selection of retail finance, retail balloon and lease products that will meet their needs. 

Thanks to Maserati’s relationship with Marsh Private Client Services, Marsh is able to facilitate coverage for our clients with an insurance provider who is the leader in providing insurance solutions through innovative product offerings, unmatched customer service and unmatched claims advocacy.

18.12.2002  MASERATI TO DEBUT KEBANG GT WAGON CONCEPT AT DETROIT MOTOR SHOW
21.11.2002  MASERATI QUATTROPORTE SPOTTED TESTING
07.08.2002  NEW MODELS: MASERATI TROFEO GT
11.06.2002  NEW MODELS: MASERATI COUPE
13.09.2001  NEW MODELS: MASERATI SPYDER